• #65 – Swords of Iron, Day 19: The PR Battle

  • Oct 27 2023
  • Length: 1 hr and 48 mins
  • Podcast

#65 – Swords of Iron, Day 19: The PR Battle

  • Summary

  • In this special ‘War Edition’ of the show, Dan and Benny cover updates on the war as well as discuss Israel’s PR battle with special guests Joanna Landau, founder and president of Vibe Israel, and Haisam Hassanein, a fellow at the Foundation for the Defense of Democracies specializing in Israel’s relations with Arab states and Muslim countries.

    About Joanna Landau:

    Best-selling author of “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era,” Joanna is an expert on country branding, Israel’s soft power, and the unique challenges Israel faces when building its global reputation. Recognized by Forbes Israel as one of the 50 Most Influential Women in Israel, Joanna worked as a lawyer in Israel’s high-tech industry, established two Tel Aviv-based start-ups, and is the Founder and President of Vibe Israel, a nonprofit that has generated over a billion positive mentions about Israel online. She is a director of Tel Aviv Global & Tourism, a governor of Tel Aviv University, and a member of the International Education Committee of Taglit-Birthright. Born in London and raised in Israel, Joanna lives in Tel Aviv with her husband, 3 children and 2 dogs.

    About Haisam Hassanein:

    Haisam Hassanein is an adjunct fellow at the Foundation for the Defense of Democracies, where he is analyzing Israel’s relations with Arab states and Muslim countries. He has published in The Wall Street Journal, Foreign Affairs, The National Interest, the Hill magazine, the New York Daily News, and The Jerusalem Post. He was the first Egyptian to be named a graduate school valedictorian by an Israeli academic institution.  Hassanein also sits on the advisory board of Sharaka, a leading organization working to shape a new Middle East, built on dialogue, understanding, cooperation, and friendship.

    Our thoughts and prayers go out to the thousands of victims - murdered, kidnapped, and injured - of the deadly Hamas attack on southern Israel on the morning of October 7th, and is dedicated to the brave men and women of the IDF and Israel's security forces as they valiantly serve to eliminate the destructive threats faced by Israel and the Jewish People both near and far - and to the People of Israel who are struggling at this unprecedented time.

    For those interested in donating to help the Israeli people in this time of need, please check out the following resources. Your help is highly appreciated at this urgent time:

    • The Jewish Agency for Israel's Fund for Victims of Terror - CLICK HERE
    • Friends of the Israel Defense Forces (FIDF) Emergency Campaign 2023 - CLICK HERE
    • Israel Trauma Coalition (ITC) - CLICK HERE
    • JNF-USA Israel Resilience Campaign - CLICK HERE

    עם ישראל חי!  Am Yisrael Chai!

    Additional Links:

    • Learn more about Vibe Israel – HERE
    • To buy Joanna Landau’s book, ‘Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era’ click HERE.
    • Learn more about The Foundation for the Defense of Democracies –
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