• #7 Evan Kuterbach - Building Canyon Pickleball from scratch, starting a company in his garage, and how to market a brand new startup in a competitive market

  • Oct 21 2024
  • Length: 1 hr and 1 min
  • Podcast

#7 Evan Kuterbach - Building Canyon Pickleball from scratch, starting a company in his garage, and how to market a brand new startup in a competitive market

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  • Welcome to the Dylan Dodson show, where through interesting conversations and personal insights, I help you live a life that matters. This episode is brought to you by The Best Minute, my very own newsletter that helps you build better habits, become more productive, and maximize your life. All in about 60 seconds per week. And if you want to save time, increase your focus, and become more efficient so that you can live a life that matters, be sure to check out my flagship course Shave 10 Hours Off Your Workweek. Evan Kuterbach is the co-founder of Canyon Pickleball. Guest Links Canyonpickleball.comCanyon on InstagramCanyon on TikTokCanyon on YouTube In this conversation, Evan Kuterbach shares his journey of starting Canyon Pickleball, a brand focused on affordable, sustainable pickleball paddles. He discusses his passion for the sport, the challenges of transitioning from a corporate job to entrepreneurship, and the importance of balancing family life with the demands of a startup. Evan talks about the significance of community, effective marketing strategies, and the lessons learned from mistakes made along the way. He also reflects on the future aspirations for Canyon Pickleball and the broader vision of creating a lifestyle brand. 00:00 The Leap into Entrepreneurship 02:44 Understanding Pickleball 06:02 Transitioning from Corporate to Freelance 08:51 Balancing Family and Startup Life 11:57 Building a Brand in a Competitive Market 15:03 Sourcing and Manufacturing Challenges 17:43 Marketing Strategies and Social Media Presence 20:42 The Importance of Community and Connection 23:44 Navigating Challenges and Mistakes 26:53 Future Aspirations and Growth 29:55 Personal Reflections and Advice for Entrepreneurs
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