Welcome to Legally Fluent® Podcast Online Business Decoded! This podcast will answer your questions about starting, running, and scaling your online business and the legalities you must consider at every stage of your entrepreneurial journey.

Whether you are a coach looking for coaching contracts, a freelancer, an expert, or you just want to know if running a business is for you, stay tuned and listen. All episodes are under 15 minutes!

If you have questions, send them in. We may feature you or your question in one of the episodes.

EPISODE DESCRIPTION

What are the five essentials you need in your business in 2024 to be able to attract and close clients worldwide, with peace of mind and without the legal drama. Find out in this training series that will help you prepare your business for growth in 2024.

WORD TRACK

1:44 What happened in 2023 that actually changed the online business landscape?

1:55 The first thing that changed is how easy it is to enter the online business space. It can actually be both a blessing and a curse.

3:23 Second thing that happened in 2023 is the proliferation of AI.

4:00 Together with these developments comes tighter legal restrictions and regulations.

5:12 If we are to summarize these developments, they boil down to this fact: it is now more difficult to attract and close clients, wherever you are in the world.

5:39 What do you absolutely need to have on your business to help your business grow with peace of mind: Proper positioning.

6:23 Positioning helps you attract more clients, and not just any client, but the ideal client. It allows you to set you prices.

7:20 Positioning example for a service-based businesses

8:25 Positioning example for product-based businesses

10:00 Why is positioning is important.

10:36 How to create the proper positioning.

12:00 Do you need to have degrees and credentials to properly position yourself?

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