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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By using these approaches, teams can strengthen emotional connections with their fans, leading to increased attendance and long-term loyalty.

Takeaways

• Proactive communication increases engagement: Reminder emails and texts keep ticket holders informed about games, promotions, and special perks.
• Exclusive access creates stronger emotional connections: Invite-only events and behind-the-scenes opportunities provide fans with memorable, high-value experiences.
• Personalized perks encourage loyalty and attendance: Offering seat upgrades, custom surprises, and attendance-based rewards motivates fans to attend more games.
• Seat visits build personal relationships: Checking in on season ticket holders during games fosters a sense of community and ensures a positive experience.
• Creating high-value experiences makes fans feel special: Personalization and exclusivity are crucial to enhancing fan satisfaction and encouraging frequent attendance.
• Frequent attendance increases the likelihood of renewal: The more often fans attend, the stronger their connection to the team, making them more likely to renew their tickets.

Chapters

• 00:00 - Introduction to Ticket Usage Strategies
• 01:08 - Proactive Communication for Engagement
• 04:18 - Exclusive Events and Behind-the-Scenes Access
• 06:36 - Personalized Game Day Perks
• 07:31 - Key Takeaways and Conclusion

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