In this fun and interesting episode, Dr. Stefanie Boyer discusses her new book, "9 Ways to Develop Highly Effective Salespeople" that she coauthored with Andrew Artis, Sr., PhD.  In the book, you will learn:

• Why do sales managers who have a proven track record as salespeople fail as leaders?
• Ideas, tools and techniques for training salespeople to anticipate and prepare for change. 
• How to develop comprehensive training for their teams
• How sales people can empower their own development
• And relevant research to help sales managers create and implement a comprehensive plan for sales success

Dr. Boyer is a sales and marketing professor at Bryant University and cofounder of RNMKRS, a platform for training and assessing sales talent. She loves to help people grow to their potential. Her experience with previous professions, such as firefighting, US Customs, and selling financial services, has led her to a better understanding of how to help herself and others find their voices, build confidence, and  make the most out of their lives. She has been recognized as one of the Forbes Next 1,000 and received the prestigious AMA Sales Educator of the Year Award.  

Dr. Artis was born in Boise, Idaho, and grew up in a family of entrepreneurs who value the importance of highly effective salespeople.  Hence, in both his for-profit and non-profit endeavors, he advocates for professional sales training and practitioner-based sales research. He is now an Associate Professor within the School of Marketing & Innovation at the Muma College of Business, University of South Florida (Tampa). 

Whether you are a sales manager, an experienced sales person, or a student considering a career in sales, this book will help you succeed.  The podcast will discuss these important topics and give useful tools for professionals at any level of their sales career.