Vision, not skill, is the heart of creativity. But when a creative vision gets too big for one person, the key is to ask for help.

Logic is a platinum-selling rapper who’s made waves in the hip hop world. After a troubled childhood, he started making music with a positive, introspective message, eventually receiving nominations for two Grammy Awards. But after achieving massive popular success, he decided to branch out into something different. Today, he writes science fiction novels, makes movies, and is the only rapper to also have a New York Times bestseller.

I sat down with Logic, whose real name is Bobby Hall, for a deep dive into bringing creative visions to life — especially when you have no idea what you’re doing.

This…is A Bit of Optimism.

For more on Logic and his work, check out:

his new novel, Ultra 85

@logic

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The slums of Kenya are a tough place to grow up. Stealing a mango could get you killed.

Kennedy Odede grew up in Kibera, Africa's largest urban slum. A street kid at age 10, he dreamed of factory work for 10 cents a day. But after stealing a mango out of hunger, a stranger's single act of kindness changed the course of his life.

Today, Kennedy is the CEO and founder of Shining Hope for Communities, or SHOFCO. For 20 years, SHOFCO has empowered Kenya's poorest neighborhoods, helping over 4 million people access clean water, education, and Internet. In 2024, TIME Magazine named Kennedy one of the 100 most influential people in the world.

Kennedy shares with me what it takes to see human goodness while surrounded by scarcity and anger, and how poverty taught him that being together is one of the greatest forms of wealth.

This...is A Bit of Optimism.

To learn more about Kennedy and his work, check out:

SHOFCO.org

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Before Elon Musk rebranded Twitter, X was already in use — at Google. Google X was Google's secret research lab, where Google's most imaginative ideas came to life.

As CEO and co-founder, Astro Teller's job is to harness X's wildest, most futuristic technology to solve the world's hardest problems. The same "moonshot factory" that created Google Brain and Waymo self-driving cars is also working on carbon capture, laser-beam Internet, delivery drones, and more.

I sat down with Astro to discuss how we build cultures of radical innovation. He shares some useful wisdom about unlearning what we know and why the counterintuitive approach is the key to landing moonshots.

This...is A Bit of Optimism.

To learn more about Astro and his work, check out:

X, the moonshot factory

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