• A Conversation with Goldfront: On Category Design & Creating an Impact

  • Jul 25 2024
  • Length: 36 mins
  • Podcast

A Conversation with Goldfront: On Category Design & Creating an Impact

  • Summary

  • What began as an obsession with Adobe Photoshop, led Josh Lowman, Founder and CCO at design studio, Gold Front, to a rich career in helping designers and brands find their place in the market. Josh joins Adobe for an honest conversation on driving purpose, showing up as your authentic self, and creating an impact through design.



    Speaker Bio

    Josh Lowman - Founder & Chief Creative Officer



    Josh is a thoroughly original thinker who applies innovative solutions to everything he does, from crafting interactive experiences to managing creative teams. He owns an agency, Gold Front, who helps startups and tech companies like Stripe, Uber and Clari create new market categories. They do business strategy, positioning, and brand design for clients who want to be DIFFERENT. His role is to work alongside some the world’s most successful CEOs, founders and CMOs.

    He also publishes a newsletter and posts a bunch of free content on LinkedIn and via live workshops.

    He's interested in psychology, hanging with his daughters, and watching the Detroit Lions attempt to win football games—yeah, he admits, it's been a lifelong struggle. Go Lions!



    LINKS

    Josh Lowman LinkedIn - https://www.linkedin.com/in/joshlowman/

    Goldfront - https://www.goldfront.com/

    Josh's Newsletter - https://categoryfirst.substack.com/


    Full livestream discussion - https://www.linkedin.com/events/6924761678261755905



    Play Bigger - book - https://www.playbigger.com/book

    The Craftsman by Richard Sennett - Purchase from. your favorite local bookstore

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    About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
    About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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    Edited with Adobe Audition and Adobe Podcast: ⁠podcasts.adobe.com⁠.

    For more information please contact ⁠sodaserieslive@adobe.com⁠

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