Today I'm talking with one of my friends in the industry - Ivan Amssan. If you don't know this guy yet, you're about to - and you're going to love him (and his smoooooth voice???). He's been shooting in the industry for 7-8 wedding seasons, runs a full-time photography team including his own weddings and his associate weddings, and today he and I sit down to chat about 2024 as a year for the photography industry. What have been the shifts? What struggles? What's "not cutting it" anymore? ...and HOW can you stand out as a photographer and still find wild success even in 2024?

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