Diana Stepner is a seasoned product management expert with over 20 years of experience leading product teams across the globe. She has worked with companies like Monster, Razorfish, and Simple Practice, and is now focused on leadership coaching. Diana's passion lies in unlocking people's potential and helping them navigate the challenges of the tech industry.

What You Will Learn:

• The evolution of product management from rigid documentation to agile collaboration
• How to identify and focus on your ideal customer profile (ICP)
• The importance of balancing founder vision with strategic product management
• Strategies for prioritizing product roadmaps in competitive environments
• The role of product management in remote and hybrid work settings

Highlights:

• [02:04] Diana's journey from communications to product management
• [14:23] The shift from functional requirement documents to agile methodologies
• [24:34] How Simple Practice evolved from a founder-driven product to strategic product management
• [30:22] Defining and focusing on your ideal customer profile (ICP)
• [34:21] Prioritization techniques like the Eisenhower matrix and RICE framework
• [36:36] The art and science of product pricing
• [38:32] Key qualities to look for when hiring a head of product

The Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies and real-life examples of what worked, and what blew up.

This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.