Intro In this week's episode, Paul and Martin discuss the current limitations of AI for data analysis, Google's AI overview feature, and predictions about AI's impact on jobs. They also cover the latest news and updates from Anthropic, OpenAI, ElevenLabs, and a promising new AI-powered TV show creation tool called Showrunner.

Data Analysis with AI Falls Short

Martin shares his experience using ChatGPT for data analysis, highlighting flaws in extracting accurate insights.

Issues with Google's AI Overview Feature

While widely rolled out, Google's AI overview feature has produced bizarre and inaccurate search summaries.

Anthropic Introduces Function Calling for Claude

Anthropic has made function calling available for its AI assistant Claude, allowing integration with external data sources.

Anthropic Enables Exploration of Claude's Inner Workings

The team at Anthropic mapped out the inner workings of the Claude AI model to better understand its behaviour.

GPT-4 Now Available to All ChatGPT Users

OpenAI has made GPT-4 available to all users of its ChatGPT platform, along with other new features.

ElevenLabs Launches AI-Powered Sound Effects Tool

ElevenLabs introduced a new tool that generates realistic sound effects from text descriptions.

The Simulation Unveils AI-Generated TV Shows

A startup called The Simulation showcased Showrunner, a tool for creating AI-generated TV shows and videos.

Survey Reveals Limited Use of Generative AI Tools

A Reuters Institute survey found that while awareness of AI tools is high, frequent use remains rare.

Apple Rumored to Unveil Siri 2.0 with AI Capabilities

Apple is expected to announce a new version of Siri with enhanced AI capabilities at its upcoming WWDC event.

Anthropic Chief of Staff Predicts Job Obsolescence

An Anthropic executive wrote an article predicting that AI will make most jobs obsolete within the next 5 years.

After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back.

Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previewed. Claude 3 Opus briefly topped the LLM performance chart, Heygen updated its AI-created user-generated content, and Meta AI released Llama 3. Amazon launched Q for enterprises, and Microsoft is working on the Frontier model LLM named MAI-1. OpenAI's Sora video model produced its first commissioned music video, DeepMind released AlphaFold 3, and AI-enabled hardware like the Humane Pin and Rabbit R1 received poor reviews.

GPT-4o: A Unified Model for Text, Audio, and Video Inputs and Outputs

OpenAI's GPT-4o (Omni) is a versatile new AI model that processes text, audio, and video inputs and generates outputs in multiple formats. This unified approach streamlines workflows and ensures consistency in data processing. Currently, the API supports text and image inputs, with audio capabilities coming soon, making it a comprehensive tool for marketers. Learn more about GPT-4o.

Enhancements to Data Analysis in ChatGPT

ChatGPT has introduced new data analysis improvements, allowing users to upload files directly from Google Drive and Microsoft OneDrive, interact with tables and charts in an expandable view, and customise and download charts. These features, available in the GPT-4o model for ChatGPT Plus, Team, and Enterprise users, enhance efficiency and streamline workflows, making data handling simpler and more engaging.

Google Announces Cutting-Edge AI-Powered Features at I/O 2024

At I/O 2024, Google unveiled new AI features and integrations, focusing on enhanced information organisation and long context management with Gemini. Integrations in Gmail, Google Photos, Google Workspace, and Google Search improve user experiences. Gemini Pro's long context management supports up to 1 million tokens, benefiting research and content analysis. Experimental apps like NotebookLM and AI Studio offer researchers, students, and analysts innovative tools.

ElevenLabs Launches AI Sound Effect Generator

ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content.

Midjourney Introduces Consistent Characters Feature

Midjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By referencing an original character image, the AI can generate variations with adjustable resemblance. This advancement opens new possibilities for visual storytelling and marketing campaigns, but raises ethical and copyright concerns.

EU Passes Groundbreaking AI Act

The European Parliament has passed the AI Act, the world's first comprehensive AI regulation. It categorizes AI products by risk level, promoting responsible AI development and use. The act emphasizes compliance, ethics, and transparency, reshaping the regulatory landscape for marketing professionals.

Anthropic Launches Fast and Affordable Claude 3 Haiku API

Anthropic's Claude 3 Haiku model offers high-speed processing and cost-effectiveness for enterprise AI workloads. It can analyze large volumes of text and images at a fraction of the cost of competitors. The model's affordability and performance make it a significant advancement for AI capabilities.

Sam Altman Predicts AI Will Take Over 95% of Marketing Agency Tasks

OpenAI CEO Sam Altman forecasts that AGI will handle most tasks currently done by marketing agencies and creative professionals within five years. While AI integration in marketing is already underway, this prediction raises concerns about job security, data privacy, and intellectual property.

IBM Announces Layoffs in Communications and Marketing Divisions

IBM initiates layoffs in its communications and marketing staff as part of a workforce rebalancing effort. The company focuses on high-demand areas like AI and hybrid cloud technologies. These layoffs highlight the growing impact of AI on marketing and the need for professionals to adapt to emerging technologies.

Meta's Significant Investment in GenAI Infrastructure

Meta takes a leap in AI with its GenAI infrastructure, powered by cutting-edge NVIDIA GPUs. The company plans a substantial expansion, aiming for 600,000 GPU units by 2024. This investment signals a transformative shift in AI capabilities and highlights the importance of leveraging advanced technology for market differentiation.

Devin: The First Autonomous AI Software Engineer

Devin, developed by Cognition, is an AI designed to handle complex software engineering tasks autonomously. While not perfect, Devin's performance on coding benchmarks marks a significant improvement over previous models.

Figure and OpenAI Collaborate on AI-Powered Humanoid Robots

Figure partners with OpenAI to enhance its humanoid robots with advanced AI models. The robots demonstrate autonomous task completion in controlled environments.