As Built

By: Brian Jones and Patience Jones
  • Summary

  • The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and succeed.
    2023 Graphicmachine
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Episodes
  • Tech Stack: Website Images: How Big is too Big? - Episode 84
    Sep 18 2024

    Patience and Brian Jones tackle the crucial topic of “website image size” for architecture firms. They highlight common pitfalls, such as oversized images that hinder user experience, and stress the importance of optimizing images for faster loading times and better engagement. Whether you’re an architect or web designer, this episode reveals expert tips on balancing aesthetics with functionality to make your website stand out. Worth a listen if you want to enhance your online presence!


    Highlights:

    • Oversized project images on architecture firm websites.
    • Data points for user scrolling behavior.
    • Your audience isn’t you.
    • User frustration with giant images.
    • Clarification on the “fold” concept.
    • The obsolete “fold” in modern web design.
    • The need for dynamic imagery, including video.
    • Importance of optimized image sizes for load time.
    • Challenging the default “above the fold” design strategy.

    Episode Resources:

    Connect with Brian Jones and Patience Jones

    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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    12 mins
  • Growth Challenge: Keeping Current On Your Contacts - Episode 83
    Sep 11 2024

    You might hear from close friends when they get a promotion or leave a company, but what about the people you don’t keep in touch with as much? You might reach out to someone to find a bounce-back email, or someone you don’t know answering the phone. That’s why it’s important to keep up to date with the people around you and be aware of when they change job titles or leave a company. In this episode, we go over the best practices to keep in contact with everyone through social media, and best practices to reach out to someone after a career move.


    Highlights:

    • Consequences of Outdated Information.
    • Using LinkedIn for Contact Updates.
    • Opportunities Arising from Congratulatory Outreach.
    • Value of Helping and Connecting Others.
    • Observing Market Trends from Job Movements.
    • Step-by-Step on Keeping Contacts Updated.
    • Reaching Out for Belated Congratulations.
    • Expanding Network During Reviews.

    Episode Resources:

    Connect with Brian Jones and Patience Jones

    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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    9 mins
  • Building Consensus - Episode 82
    Sep 4 2024

    It’s decision time. It may not be do or die, but how you make your decision can decide whether your team is on board or not. No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth. In this episode we talk about the importance of getting everyone’s opinion before moving forward with decisions that impact your firm.

    Highlights:

    • The importance of consensus brings diverse ideas and comfort.
    • Small decisions are a building block to building consensus
    • How different backgrounds can offer different viewpoints
    • Agreeing on direction and strategies.
    • Addressing obstructionists: Clear goals and paths.
    • The importance of articulating goals to your team

    Episode Resources:

    Connect with Brian Jones and Patience Jones

    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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    13 mins

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