• Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

  • Oct 2 2024
  • Length: 33 mins
  • Podcast

Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

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  • Summary

  • JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.

    In this episode, we discuss:

    • Why you should think about measurement rather than attribution
    • Three functions you should consider when building your tech stack
    • Properly planning and executing your measurement strategy

    Dive in:

    [06:44] Effective measurement improves strategy and efficiency consistently.

    [10:16] Data aggregation is essential for comprehensive performance reports.

    [15:22] Brands need simplified tech, visibility into individual outcomes.

    [16:56] Unified, accurate analytics are essential for business decisions.

    [19:44] Constant attention needed for evolving analytics strategy.

    [25:49] Insider Tips from JJ!

    Find the notes here: https://keepopt.com/224

    Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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