• Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

  • Oct 23 2024
  • Length: 39 mins
  • Podcast

Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

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  • Summary

  • Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.

    In this episode, we discuss:

    • Why data privacy is now a must for businesses
    • Transparency as a key component for building trust and loyalty
    • How less data can be more relevant

    Dive in:

    [06:50] Transparent data practices build customer trust and retention.

    [14:50] Maintaining accurate marketing lists is daily hassle.

    [19:18] Shift from hoarding to actionable data is crucial.

    [22:20] Data location matters as much as content.

    [24:02] Marketing teams are clueless about data management.

    [27:40] Data purpose, retention, awareness, and detailed mapping.

    [29:53] Insider Tips from Siobhan!

    Find the notes here: https://keepopt.com/227

    Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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