• Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch

  • Oct 30 2024
  • Length: 38 mins
  • Podcast

Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch

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  • Summary

  • Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.

    In this episode, we discuss:

    • Implementing Consent Mode V2
    • Using Enhanced Conversions
    • Collecting first-party data whenever you can

    Dive in:

    [07:54] Google Ads changes driven by new privacy legislations.

    [09:53] Cookie consent tools integrate with Google's ad system.

    [14:12] Google uses first-party data despite cookie declines.

    [17:33] Collect data to enhance user experience and ads.

    [19:47] Shopify collects data easily integrating with platforms.

    [24:08] Time changes carefully to avoid data misalignment.

    [25:43] Insider Tips from Ian!

    Find the notes here: https://keepopt.com/228

    Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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