Download "The Guide To Going Viral" for FREE!

Go to: https://hookpoint.com/aaf

In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!

I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.

Chapters:

00:00 - The Art of Crafting Hooks

02:56 - Understanding the Generalist Principle

05:52 - Navigating Client Pushback

08:29 - The Importance of Storytelling Formats

11:30 - Researching Content Effectively

14:48 - Quality vs. Quantity in Content Creation

17:29 - Mindset and Success in Social Media

20:48 - Finding Your Unique Format

22:54 - Overcoming Perceived Boring Content

29:51 - The Power of Reaction Formats

31:42 - Understanding Virality and Audience Engagement

33:53 - The Myth of One-Time Virality

35:11 - Maximizing Podcast Clips for Virality

38:03 - Creating High Stakes in Content

44:13 - Evolution of Social Media Strategies

48:38 - Platform-Specific Content Strategies

52:23 - Debunking Common Myths in Content Creation

Follow Brendan:

Homepage: https://brendanjkane.com/

Hook Point: https://hookpoint.com/

Free Book Download: https://hookpoint.com/aaf

Instagram: https://www.instagram.com/brendankane

LinkedIn: https://www.linkedin.com/in/brendanjkane/

Facebook: https://www.facebook.com/BrendanJamesKane/

YouTube: https://www.youtube.com/c/brendankane

X: https://x.com/BrendanKane

Follow me:

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

Instagram: https://instagram.com/sun.yi

YouTube: https://www.youtube.com/c/SunYiCo

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/

Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy!

Chapters:

00:00 Breaking the 100K Barrier

02:17 Understanding Somatic Capacity

05:00 The Journey of Personal Transformation

07:38 Mindset vs. Somatic Work

10:22 High-Stress Situations in Workshops

12:51 The Power of Vulnerability

15:47 Uncovering Hidden Blocks

18:19 Cultural Influences on Identity

21:17 The Role of Authenticity in Coaching

23:55 The Importance of Self-Expression

26:24 Living Abundantly Beyond Money

31:04 Understanding Abundance and Happiness

34:37 The Journey to Financial Freedom

38:02 The Essence of Parenting and Family

40:55 The Impact of Children on Personal Growth

45:17 Navigating Relationships and Transparency

54:16 The Integration of Masculinity and Emotion

Follow Preston:

YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgw

Homepage: https://prestonsmiles.com/

Instagram: https://www.instagram.com/prestonsmiles/

Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878

Facebook: https://www.facebook.com/PrestonSmilesSpeaks/

Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDE

Follow me:

YouTube: https://www.youtube.com/@SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

Instagram: https://instagram.com/sun.yi

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/

Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.

Chapters:

00:00 Getting Your First Client

02:40 Diverse Paths to Freelancing

05:33 Crafting Your Message

08:32 Niche Experimentation

11:40 The Importance of Relationships

14:24 Building Trust with Clients

17:14 Leveraging Existing Relationships

20:15 The Role of Introversion in Freelancing

22:59 Finding Your Place in the Industry

30:19 Client Engagement and Communication

32:07 Navigating Partnerships and Leadership

33:46 Balancing Creativity and Business

35:43 Decision-Making in Business

37:24 Profit vs. Portfolio Projects

39:06 Investing in Relationships

41:25 The Importance of Face-to-Face Interaction

44:15 Building Trust Through Relationships

45:11 The Power of Personal Branding

53:20 Transitioning to Education and Course Creation

59:19 Overcoming Fear and Embracing Implementation

01:04:39 The Role of Ambition in Creative Success

01:09:53 Transitioning from Freelancer to Business Owner

01:15:06 The Impact of COVID on Personal Branding and Content Creation

Follow Michael : @morejanda

Instagram: https://www.instagram.com/morejanda/

LinkedIn: https://www.linkedin.com/in/morejanda/

TikTok: https://www.tiktok.com/@mostjanda

X: https://x.com/morejanda

Homepage: https://michaeljanda.com/

Follow me: @SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

Instagram: https://instagram.com/sun.yi

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

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