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In this episode of the Author's Edge, host Allison Lane encourages viewers to overcome fears and seek collaboration rather than competition. She highlights the significance of asking for help, reaching out for opportunities, and leveraging available resources like the free 'Compassionate Critique Events' and the 'Publishing Lane' Facebook community. Allison shares actionable steps to connect with others, elevate your visibility, and ultimately bring your book and your message to a broader audience. This episode is filled with practical advice and a reminder to think bigger about the ripple effect you create in the world.

00:00 Introduction and Warm Welcome

00:29 Understanding Competition in Academia and Corporate

01:37 Shifting from Competitor to Collaborator

03:58 The Importance of Asking for Help

06:28 Resources and Community Support

09:54 Encouragement and Final Thoughts

📚 Resources Mentioned:

• Get a free Critique: https://www.lanelit.com/cc
• Join the Publishing Lane community on FB: https://www.facebook.com/groups/thepublishinglane
• Book a Bestseller Consultation Call with Allison: https://calendly.com/allisonlanelit/bestseller

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In this episode of the Author's Edge, host Allison Lane dives into the critical steps for aspiring authors to overcome self-doubt and peer approval barriers. Learn how to move forward with confidence by understanding the publishing process and creating a successful book proposal. Allison shares actionable steps for pitching your book, including crafting detailed tables of contents, chapter summaries, and sample chapters. For fiction and memoir authors, she stresses the importance of writing the entire book. Gain insights, clarity, and the support you need to get your work published and make your dreams a reality.

00:00 Embrace Your Unique Voice

01:12 Overcoming Self-Doubt

03:24 Breaking Free from Peer Approval

05:50 Your Perspective Matters

07:10 Debunking Publishing Myths

08:31 Understanding Nonfiction Book Deals

08:54 Crafting a Winning Book Proposal

09:53 Essential Elements of a Book Proposal

11:52 Overcoming Barriers to Publishing

12:22 Taking Action: Your First Steps

📚 Resources Mentioned:

How to Get a Book Deal: https://www.lanelit.com/book-deal

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In this episode of The Author's Edge, host Allison Lane delves into the importance of building a consistent and recognizable author brand. She emphasizes how your professional identity extends beyond your book to include articles, social platforms, and speaking engagements, making you stand out in the publishing market. From defining your themes to maintaining visibility, Allison shares vital steps for authors at any stage of their journey. Learn about the critical role of your author brand in attracting publishers, agents, and readers, and get practical advice on focusing your themes for better marketability. Ready to build your brand? Join Allison's Author Branding and Bestseller School starting Thursday, October 3rd, for hands-on guidance.

00:00 Introduction to Author Branding

00:19 The Importance of Consistency

01:15 Defining Your Author Brand

02:02 Building Your Brand

02:23 Engaging with Your Audience

05:09 Practical Tips for Author Branding

07:22 Case Studies and Examples

09:21 Conclusion and Final Thoughts

📚 Resources Mentioned:

• Author Brand + Bestseller School: https://www.lanelit.com/bestseller

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In this episode, the speaker addresses common feelings of overwhelm among authors trying to launch a book or expand their digital footprint. They provide three key strategies to streamline efforts and ensure success: maintaining consistency across owned platforms, elevating and consolidating your message, and understanding your audience’s needs. The speaker also shares a bonus tip on efficient content management and highlights the importance of cleaning up outdated digital assets. The buzzworthy book recommendation is 'Children of Darkness and Light' by Lori Hellis. The episode ends with an invitation for authors needing help with brand marketing to reach out.

00:00 Introduction: The Importance of Your Book and Message

00:42 Facing Overwhelm: Common Struggles for Authors

01:22 Three Key Strategies for Success

02:01 Consistency Across Owned Platforms

04:25 Elevating Your Message

05:53 Understanding Your Audience

07:53 Recap and Final Tips

11:52 Buzzworthy Book of the Week

12:47 Final Thoughts and Call to Action

📚 Resources Mentioned:

• Author Brand + Bestseller Launch School: https://www.lanelit.com/bestseller
• Children of Darkness and Light: Lori Vallow and Chad Daybell: a Story of Murderous Faith by Lori Hellis https://bookshop.org/a/55773/9781639367108

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In this episode, Allison Lane sits down with editor and author Allison K Williams to discuss the four simple steps to writing a memoir that sells. Both Allisons dive into the nuances of memoir writing and offer actionable advice for authors who want to craft a memoir that resonates and connects with their audience.

Key Takeaways:

1. You Don’t Need a Massive Platform

Allison K Williams dispels the myth that you need 100K followers to sell a memoir. Instead, focus on who your story helps and how it will resonate with them.

2. Intersect with the Cultural Moment

Your memoir should connect with the current cultural conversation. Allison explains how stories that tie into broader issues or trends are more likely to attract readers.

3. Choose Your Story (and Keep it Focused)

A memoir isn’t your whole life story—it’s about narrowing down to the most impactful moments. Learn how to choose which part of your life to focus on and avoid getting bogged down by unnecessary backstory.

4. Draft, Draft, and Draft Again

Williams breaks down her "Seven Drafts" method for self-editing. From the "vomit draft" to character work and sentence polishing, this system helps writers avoid feeling overwhelmed.

5. Engage with Readers

Connecting with your audience is key. Whether through social media, newsletters, or events, find a way to engage with those who need your story.

Timestamps:

00:00 – Introduction: Writing a Memoir That Sells

01:43 – Meet Allison K Williams: Acrobat, Author, and Memoir Coach

02:32 – Parallel Lives: Writing, Marketing, and Agility

03:10 – Step 1: You Don’t Need a Platform to Sell a Memoir

05:10 – Debunking the Platform Myth: Famous Memoirs Without Big Platforms

06:21 – Why Agents Focus on Follower Counts

08:07 – Step 2: Intersect Your Memoir with the Cultural Moment

09:20 – The Power of Cultural Conversations in Memoir

10:06 – Step 3: Find Your Story and Keep It Focused

12:32 – Avoiding Backstory Overload in Memoir

14:01 – Using Telling Details in Your Story

15:35 – The “Throat Clearing” of Early Drafts

19:07 – Step 4: The Seven Drafts Method for Self-Editing

21:19 – Compassionate Critique: Free Monthly Writing Workshops

24:22 – The Importance of Memoir Titles and Subtitles

25:53 – Download Allison’s Free Guide: Writing Memoir Without Fear

27:32 – Final Thoughts: Writing a Memoir That Resonates

📗Resources Mentioned:

• Download Allison K Williams’ Writing Memoir Without Fear https://rebirthyourwriting.myflodesk.com/no-fear-memoir This simple guide provides practical tips on getting started, choosing your story, and navigating tough interviews with people from your past.
• Allison K Williams’ Book: Seven Drafts: Self-Edit Like a Pro: https://bookshop.org/a/55773/9781949116458
• Allison K Williams: https://www.instagram.com/guerillamemoir/
• Allison Lane's free monthly Compassionate Critiques events, sign up https://lanelit.com/cc

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In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it.

What you’ll learn in this episode:

- Why big, fancy parties are not necessary for a successful book launch

- How to make your event an ongoing marketing tool

- Simple ways to create signage and capture photos that boost your brand

- Key insights into the types of photos that help your book long-term

Timestamps:

- 0:00 – Intro: The Reality of Book Launch Parties

- 2:15 – Do You Really Need a Launch Party?

- 4:40 – The Book Launch Party Myth: Carrie Bradshaw vs. Reality

- 6:10 – Where Should You Host Your Book Launch?

- 7:55 – Why Signage is Critical (and How to Make it Affordable)

- 10:25 – Essential Photos You Need to Capture

- 12:50 – Hiring a Photographer? What to Tell Them

- 14:30 – Using Your iPhone for High-Quality Marketing Photos

- 16:05 – What Contextual Photos Can Do for Your Branding

- 18:20 – Behind-the-Scenes of a Successful Book Launch: Jessica Waite

- 21:00 – Buzzworthy Book Mention: On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good

- 23:15 – Wrapping Up: The Free Ultimate Author Event Checklist

📗Resources Mentioned:

🎁 Free Ultimate Author Event Checklist: https://LaneLit.com/checklist2

📅 Join my Author Branding & Bestseller School: https://LaneLit.com/bestseller

📌 Check out the Manuscript Academy: https://manuscriptacademy.com

📘On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good - https://bookshop.org/a/55773/9780593243053

Got a question? Email me at Allison@LaneLit.com.

If you have any questions, email me at Allison@LaneLit.com

#BookLaunchTips #AuthorBranding #BestsellerMarketing #BuzzworthyBooks

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In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set yourself up for success with a comprehensive, fun, and effective book launch strategy.

📗⚡Resources mentioned:

• Bestseller Launch School: https://lanelit.com/bestseller

Timestamps:

00:00 The Importance of Planning Your Book Launch
01:56 Key Components of a Successful Book Launch Plan
05:07 Establishing Your Digital Presence
08:47 Implementing Your Pre-Order Campaign
10:09 Maintaining Momentum and Leveraging Results
12:57 Final Thoughts and Resources for Authors

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In this episode, Allison Lane tackles a common question for authors: how to effectively handle podcast interviews. She emphasizes that interviews are not about promoting your book, but about serving the audience. Lane shares practical advice on preparing for interviews, understanding the audience's needs, and delivering value from the get-go. Learn how to make a lasting impact by addressing the audience's challenges and providing actionable insights. Plus, get a buzzworthy book recommendation, 'Growing Up in Public' by Devorah Heitner, which helps parents and educators navigate kids' digital lives.

Timestamps

00:00 Introduction: The Unspoken First Question

00:52 Understanding Your Role in an Interview

01:38 How to Nail Your Interview Responses

03:22 Role-Playing the Perfect Interview

05:38 The Importance of Knowing Your Audience

07:35 Buzzworthy Book: Growing Up in Public

📚 Resources Mentioned:

• Essential Author + Speaker Bio Package: https://www.lanelit.com/package
• Get a free Critique: https://www.lanelit.com/cc
• Growing Up in Public by Devorah Heitner: https://bookshop.org/a/55773/9780593420966

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Facebook @allisonlanelit

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