This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience leading content teams, John shares his insights on identifying key roles, balancing internal and external resources, and adapting to evolving business needs.

Here's what you'll learn in this episode:

• The three key pillars for building an effective content team from scratch.

• How to decide between hiring in-house and working with agencies.

• Tips for scaling your content team as your business grows.

• The role of mentorship in developing junior content professionals into subject matter experts.

• How to integrate AI tools into your content workflow effectively.

• Strategies for prioritizing content projects across multiple products and personas.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH JOHN:

🔔 LinkedIn: ​linkedin.com/in/johnphabib

🌐 Website: diligent.com

This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.

Here's what you'll learn in this episode:

• Why breaking down silos is critical for marketing success.

• How to build strong cross-departmental relationships in a remote work environment.

• Tips for working effectively with subject matter experts.

• How A-LIGN transformed their annual report into a company-wide initiative.

• The impact of ungating content on brand awareness and engagement.

• Practical strategies for demonstrating content ROI to executive teams.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH ELIZABETH:

🔔 LinkedIn: ​linkedin.com/in/elizabethstrickert

🌐 Website: a-lign.com

This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI. Matthew shares his wealth of experience in content strategy, customer storytelling, and leveraging subject matter expertise to stand out in competitive B2B markets.

Here's what you'll learn in this episode:

• Why differentiation is critical in a world of AI-generated content.
• How to identify and showcase what makes your company truly unique.
• The role of educational content in building trust and authority in niche markets.
• The role of customer stories and subject matter experts in creating content that stands out.
• Practical tips for building strong relationships with internal experts to fuel your content
• strategy.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

LinkedIn http://linkedin.com/in/nielsvanmelick

Website http://leadwave.io

CONNECT WITH MATTHEW:

LinkedIn http://linkedin.com/in/matthewtgrant

Website http://leanix.net

This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for long-term success.

Thereasa shares her experiences overseeing both teams and how it has led to more cohesive messaging and impactful campaigns.

Here's what you'll learn in this episode:

• Why combining product marketing and content marketing creates more impact.
• The benefits of a unified messaging framework and how to implement it.
• How to use customer insights to shape both content and product initiatives.
• Key strategies for running aligned product launches and content campaigns.
• Practical tips for avoiding common silos and fostering collaboration.
• The career path between product and content marketing and how these roles complement each other.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH THEREASA:

🔔 LinkedIn: linkedin.com/in/thereasaroy

🌐 Website: offsec.com

This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on integrating events as a core element of a B2B marketing strategy, covering everything from planning to post-event follow-up.

Here's what you'll learn in this episode:

• Why events are worth the investment despite their high cost.
• How to define and measure high-quality leads at events.
• The importance of aligning sales, SDR, and marketing teams for event success.
• Key challenges in event preparation and how to overcome them.
• Best practices for showcasing your brand and differentiating your booth from competitors.
• How to effectively follow up after an event to keep momentum going.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

LinkedIn http://linkedin.com/in/nielsvanmelick

Website http://leadwave.io

CONNECT WITH CARLEEN:

LinkedIn http://linkedin.com/in/carleenhughes

Website http://kainos.com

This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report that has been referenced by industry heavyweights like Gartner.

Here's what you'll learn in this episode:

• Why original research reports are essential for building thought leadership and content differentiation.

• Tips for designing survey questions that yield valuable insights.

• Strategies for repurposing research findings to fuel your content throughout the year.

• How to align internal teams, like sales and product, around a shared research initiative.

• Best practices for measuring the impact and long-term value of your research report.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH NICOLE:

🔔 LinkedIn: linkedin.com/in/nicole-caci-30aa24108

🌐 Website: avepoint.com

This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her experience working with B2B tech & consulting firms, Abi shares her insights on what makes a content strategy successful.

Here's what you'll learn in this episode:

• Why customer research is crucial for top-performing content.
• The most common mistakes companies make when developing a content strategy.
• How to turn your company’s expertise into thought leadership content.
• Tips for effective interviews with your subject matter experts.
• How to build a highly efficient content engine.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results.

Here's what you'll learn in this episode:

• What separates impactful thought leadership from generic content.

• Strategies for identifying your brand’s unique point of view and leveraging it for thought leadership.

• Effective ways to collaborate with subject matter experts within your organization.

• The role of distribution in ensuring your thought leadership content reaches the right audience.

• How to measure the success of thought leadership campaigns.

Tune in for valuable insights and actionable tips!

CONNECT WITH NIELS:

🔔 LinkedIn: linkedin.com/in/nielsvanmelick

🌐 Website: leadwave.io

CONNECT WITH BROOKE:

🔔 LinkedIn: linkedin.com/in/brooke-gocklin

🌐 Website: coreweave.com