The food sector stands at the crossroads of necessity and opportunity. Beatriz Jacoste, Director of KM ZERO Food Innovation Hub, shares her inspiring journey and vision for transforming global food systems. Here are the key insights from her conversation.

KM ZERO brings together a diverse group of changemakers, from scientists and farmers to entrepreneurs and investors. These “food heroes” are united by a shared mission: creating sustainable, impactful solutions. Beatriz explains, “We need to bring big food into the conversation... We’re obsessed with convincing the unconvinced.” This collaborative approach ensures that stakeholders across the value chain, including large corporations, align toward meaningful change.

While cutting-edge trends like molecular farming grab headlines, Beatriz emphasizes the importance of “less sexy” innovations, such as soil regeneration. Healthy soils not only yield better crops but also help combat climate change. She warns, “We’ve lost 70% of biodiversity and 50% of topsoil, which directly impacts human health.” Reviving these ecosystems can reduce greenhouse gas emissions and create more nutritious food.

KM ZERO’s Gastro Genius program empowers children to tackle food challenges creatively. Through initiatives like designing the hamburger of 2050, younger generations are inspired to think critically about sustainable practices. Beatriz highlights the importance of this work: “If we don’t involve the next generation, we’re just wasting time designing solutions they’ll have to implement without context.”

KM ZERO’s think tanks and summits bring stakeholders together to break bottlenecks and reach consensus on sustainable practices. Their Fooduristic report showcases best practices and inspires companies to replicate them. “We need companies copying each other to accelerate change,” Beatriz urges. These events also provide startups with critical exposure and funding opportunities, bridging the gap between innovation and implementation.

Find Beatriz on:

LinkedIn: Beatriz Jacoste Lozano

Twitter/X: @BeatrizJacoste

Find Ben on:

LinkedIn: Ben Costantini

Twitter/X: @bencostantini

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