Between Two Creeks | Marketing Podcast

More than just an Okanagan agency, think of us as your marketing department. After 10+ years of speaking with business owners and managers about their challenges, we know it's a tough job to do alone. Through managing 100s of projects, we bring together a group of talented people, fresh ideas, and lots of experience to the table to help you reach your business goals. Strategy, design, programming, social media management, advertising, photography, video production, creative writing, and analysis are among the many passions in our wheelhouse. See our website to learn more: https://www.twincreekmedia.com/

Setting clear and defined goals is a crucial step in any successful business strategy. At Twin Creek Media, we believe in working backwards from the finish line—understanding where you want to be and then creating a roadmap to get there. In this discussion, James and Jocelyn dive into the importance of goal setting, particularly in the context of marketing.

They explore how setting SMART goals—Specific, Measurable, Attainable, Realistic, and Time-bound—can significantly impact your business's success and how having clear objectives not only guides your marketing strategies but also enhances team motivation and company growth.

About Twin Creek Media More than just an Okanagan agency, think of us as your marketing department. After 10+ years of speaking with business owners and managers about their challenges, we know it's a tough job to do alone. Through managing 100s of projects, we bring together a group of talented people, fresh ideas, and lots of experience to the table to help you reach your business goals. Strategy, design, programming, social media management, advertising, photography, video production, creative writing, and analysis are among the many passions in our wheelhouse. See our website to learn more: https://www.twincreekmedia.com/

In this episode of Between Two Creeks, James and Thomas, the co-founders of Twin Creek Media, dive into the world of SEO and why it’s a game-changer for business success. With Google ruling the search engine world, ranking high is key to boosting your website traffic and leads. We'll break down how to create a winning SEO strategy, covering everything from keyword tips to understanding search intent, and the ins and outs of on-page vs. off-page SEO. Plus, we’ll share some cool success stories from our clients, like Space Center Storage and Snore MD, showing how effective SEO can supercharge business growth!

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button!

If you want us to amp up your marketing, click here to contact us and let’s chat!

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, click here to contact us and let’s chat!

Most companies are always eager to spend on marketing; getting in on the latest trend or the latest platform! But how often do you go back to look at the performance numbers? To evaluate how well your marketing activities worked and to compare what works best?

At Twin Creek Media, we put a lot of effort into understanding and making decisions based on the data. So, how do we analyze this data? In this episode, we are going into detail about our “Analytics” journey.

Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, click here to contact us and let’s chat

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, TikTok and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, contact us and let’s chat! Visit twincreekmedia.com for more fun insights!