This week on Big Things: Beyoncé’s new Levi’s collab feels like it’s missing something, Meta’s conceptual smart glasses could lead to doxxing, LVMH partners up with F1 and Mitzi might be in her villain era. Thanks for tuning in!

More from us:

• Mitzi Payne @mmmitziP
• Mike Payne @mmmiiike

Timestamps:

• 02:00 – Why we rely on following signals to inform future marketing trends.
• 06:00 – The fun art event Mitzi went to this week (and struggled at).
• 08:20 – Millennials need to watch this new show.
• 12:00 – Thing 1: Beyonce released a collaboration with Levi’s and it’s just okay.
• 17:15 – Why didn’t Levi’s take it all the way?
• 19:00 – What makes a celebrity brand successful and relatable?
• 28:00 – Thing 2: Meta’s smart glasses and the feature that could lead to doxxing.
• 28:00 – Mike has the worst Uber rating on our team.
• 36:50 – Thing 3: LVMH x F1 announce partnership to begin in 2025 (we saw this coming).
• 43:00 – The Nike campaign we can’t stop thinking about.
• 45:00 – Is Mitzi in her villain era?
• 47:35 – Help us pick our next show.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.