• Beyond the Click is Centripetal

  • By: Podcraftr
  • Podcast

Beyond the Click is Centripetal

By: Podcraftr
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  • Summary

  • Marketing is like stepping onto the Gravitron: chaotic, fast-moving, and disorienting, with the centrifugal force of your mind pinning you to the walls, paralyzed with fear. "Beyond the Click is Centripetal" is your guide to getting off that rollercoaster. At the heart of every great campaign is a blend of creative intuition, data science, and skill. We break down the forces behind every click because marketing isn’t just math—it’s a science. It’s the art of knowing how to move through the mediums without wasting all your time and money.
    Copyright Podcraftr
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Episodes
  • In marketing everything has changed and nothing has changed

    In marketing everything has changed and nothing has changed
    Oct 25 2024
    In this episode of "Beyond the Click is Centripetal," host Centripetal examines the marriage of art and science inherent to effective marketing campaigns. Through an amusing analogy of marketing as being lost in the dizzying world of a funfair Gravitron ride, Centripetal strips down the perceived complexity. He emphasizes that mastering the chaos of marketing is the thrill and satisfaction that equate to understanding the underlying centripetal force. Centripetal enlightens listeners that a successful campaign combines creativity, data science, and skill to push the message. Most importantly, he emphasizes marketing is more than math; it is a science, art, and a technique to understand user behavior and capitalize on it. Hence, this podcast serves to demystify and help navigate the world of marketing science. Tune in to join the conversation and go beyond the click!
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    3 mins

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