In this episode, Emma and Ruta are joined by the brilliant Shana Pearlman, a seasoned content and brand leader with a journalism background. Shana spills her marketing confession about an expensive mishap with a video vendor (oops!) and then dives into why interviewing is a skill every marketer needs in their toolkit. Whether it’s talking to customers or getting the scoop from subject matter experts, the art of interviewing is all about breaking through the fear and tapping into stories that matter. Expect real talk on how to actually listen, ask the right questions, and use interviewing to strengthen every part of your marketing strategy—from content creation to relationship building.

Takeaways:

• Interviewing = Marketing Superpower: Learn to connect with customers, experts, and stakeholders to unlock valuable insights.
• Fear Not! Interviewing isn’t about pressure—it’s about uncovering great stories that serve your audience.
• Ask Like a Pro: Master open-ended questions, active listening, and the power of awkward silences.
• Beyond Content Creation: These skills can help marketers navigate everything from customer discovery to internal politics.
• The Human Touch Matters: AI is great, but it can’t replace genuine curiosity and the ability to connect with people.
• Strategic Insight: Use your interviewing skills to understand your audience and drive smarter marketing decisions.

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma and Ruta team up with the marketing team from the Technology for Marketing and eCommerce Expo London, to spill all the dirty secrets of conference and event marketing. They’re calling out the most common mistakes vendors make—like thinking it’s enough to just show up and pitch products. Spoiler: It’s not.

This episode is packed with tips on how to actually engage with your audience, work hand-in-hand with the event’s marketing team, and turn your boring booth into the talk of the expo. Personalization, interactive experiences, and valuable content are the name of the game. Oh, and let’s not forget—using the resources the event organizers offer isn’t just smart, it’s essential.

From pre-event planning to post-event follow-ups, they cover everything you need to know to make your next conference not just another line item on the budget, but a major win for your brand. They even sprinkle in a few hilarious stories from the trenches because, hey, we’ve all been there.

Takeaways:

• Teamwork Makes the Dream Work: Engage with the event’s marketing team to create unforgettable experiences.
• Don’t Just Pitch—Provide Value: Ditch the hard sell and focus on delivering content that matters.
• Make it Personal: Stand out by creating personalized, interactive experiences that draw attendees in.
• Use What You’re Given: Maximize your exposure by taking advantage of the resources and tools provided by event organizers.
• Plan Ahead: Set clear goals, communicate with your main contact, and don’t forget the post-event follow-up.
• Learn and Adapt: Keep an eye on competitors, but remember to stay true to your brand and voice.
• Take Care of You: Conferences are marathons, not sprints—eat, drink, and take those much-needed breaks.
• Leadership Matters: Senior leaders should be hands-on and have clear goals for event sponsorships.
• Have Fun with It: A little humor and creativity go a long way, but always align it with your brand values.

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from costs and time investment to mistakes, tech stack, and all the hard-earned lessons along the way.

They talk about how they built a community and how those in-person events have been more than just an excuse to hang out. There’s a lot of talk about perseverance—because, let’s be honest, we’ve all thought about quitting when things get tough. And if you think you need to be everywhere on social media, think again—they’re all about working smarter, not harder.

Throw in some AI love, a nod to their sponsor Dealfront (because, hey, keeping the lights on isn’t free), and you’ve got an episode that’s as much about learning on the job as it is about celebrating the little wins along the way.

Takeaways:

• You don’t need a perfect plan to start a podcast—just keep it real and valuable.
• Building a community around your podcast isn’t just a nice-to-have; it’s a game-changer.
• Automation tools like Dripify and Zapier are your best friends for promoting and growing your audience.
• In-person events? Total game-changer for podcast engagement and growth.
• The secret sauce? Perseverance. Most podcasts don’t make it past a few episodes, so sticking with it is half the battle.
• Focusing on just a few social platforms
• Having a co-host is the ultimate hack for staying accountable and keeping the podcast going strong.
• AI isn’t just a buzzword—it’s making the podcast production smoother than ever.

Sponsors:

No more 'shit marketing leads' with Leadfeeder by Dealfront!
Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!