Bonnie Caver is a reputation management expert with over 20 years of experience and the founder of Reputation Lighthouse. In this conversation, we explored how misinformation, deepfakes, AI-generated content, and brand authenticity are reshaping corporate reputation. Key topics include responsible AI, managing disinformation, and aligning corporate actions with long-term stakeholder trust. EPISODE LINKS: Twitter: https://x.com/bonniecaver LinkedIn: https://www.linkedin.com/in/bonniecaver/ Website: https://www.replighthouse.com/ TIMESTAMPS:

00:00:20 Intro
00:02:49 Adapting to Industry Changes and AI
00:04:23 Deep Fakes and Disinformation
00:09:54 The Role of Media and Trust
00:16:46 Building and Protecting Corporate Reputation
00:20:18 Comprehensive Approach
00:23:10 Steps to Quantify and Improve Reputation
00:25:31 Brand Examples: Southwest and Nike
00:26:51 The Concept of Authenticity in Branding
00:29:42 Measuring ROI
00:31:59 Navigating Brand Decisions
00:36:20 Corporate to Entrepreneurial Transitions
00:37:43 Building Brands from Start to Exit
00:38:54 Closing

CONNECT:

Website: https://hoo.be/elijahmurray

YouTube: https://www.youtube.com/@elijahmurray

Twitter: https://twitter.com/elijahmurray

Instagram: https://www.instagram.com/elijahmurray

LinkedIn: https://www.linkedin.com/in/elijahmurray/

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/

Spotify: https://podcasters.spotify.com/pod/show/elijahmurray

RSS: https://anchor.fm/s/3e31c0c/podcast/rss