How Highly Effective People Speak

How High Performers Use Psychology to Influence With Ease

Peter Andrei

Effective communication, according to Peter D. Andrei, is more of a science than most people think. Persuasive speech is a complex craft that can be studied and learned, and its strategies can be broken down and used by anyone. In How Highly Effective People Speak, he shares the basic strategies of powerful communication, teaching you how to speak with eloquence and persuasion by tapping into patterns of thinking that affect human behavior and perception.

In our guide, we’ll examine Andrei’s argument that if you understand cognitive biases (how people tend to receive information and make decisions), you can convey your message in the most efficient and effective way possible. To do this, we’ll explore some of the most powerful and influential biases you can use to make your communication more persuasive. Then, we’ll explain Andrei’s strategies and how to practice them, and we’ll compare them to those of other communication experts.

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Mindshift

Break Through Obstacles to Learning and Discover Your Hidden Potential

Barbara Oakley

Whether you’re unhappy at work, interested in another field, or worried your job will become obsolete, it’s never too late to make a career change. Barbara Oakley asserts that whatever your age or occupation, you can have a mindshift, which means opening up new opportunities through transformative learning. In Mindshift, she writes that it’s possible to overcome perceived barriers—such as age, imposter syndrome, or a lack of money—and gain new skills so you can reinvent yourself.

Oakley is proof that it’s possible to make a big change and flourish despite presumed weaknesses. She grew up thinking she was bad at math and science but developed a passion for those subjects later in life, obtaining a Ph.D. in Electrical Engineering.

In this guide, we’ll discuss why it’s important to have a mindshift in the modern world. Then we’ll outline Oakley’s strategies for overcoming perceived limitations so that you can have your own mindshift. We’ll also supplement Oakley’s ideas with other experts’ tips for supercharging your learning and maximizing your potential.

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YouTube Secrets

The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell and Benji Travis

What’s the secret to running a successful YouTube channel? Is it a matter of deciphering YouTube’s algorithms? Or of finding a magical formula for making videos that go viral? According to prominent YouTubers Benji Travis and Sean Cannell, actually the "secret" is that all it takes is a sound business model.

In this guide, we’ll examine Travis and Cannell’s advice on how to develop your YouTube business model. This begins with identifying a niche for your videos. We’ll also present principles for producing your videos and growing your audience, and we’ll conclude with suggestions on finding and implementing the most effective revenue streams for your channel.

Along the way, we’ll also discuss advice from other books on starting a business or business venture, which illustrate how Travis and Cannell’s advice represents a specific application (YouTube) of more universal business principles.

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Think Big

Take Small Steps and Build the Future You Want

Grace Lordan

What’s the key to transforming your life?

In Think Big, behavioral science expert Grace Lordan argues that most of us fail to transform our lives because we try to change too much too quickly. Instead, we must set a big goal, acknowledge that achieving it will take a few years, and then take the regular, small steps necessary to achieve it. Moreover, we must understand how to overcome the cognitive biases—the mental shortcuts that all humans take—that hinder us from achieving our goals.

In this guide, we’ll first define what cognitive biases are and how your own (and others’) affect your life. Then, we’ll share Lordan’s advice on changing your life by identifying who you want to become, and how to recognize and work around both your cognitive biases and external obstacles. Along the way, we’ll share other experts’ tips on working around your cognitive biases so you can transform your life.

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When Things Fall Apart

Heart Advice for Difficult Times

Pema Chödrön

In When Things Fall Apart, Buddhist nun and teacher Pema Chödrön provides guidance on how to find courage and compassion amid pain, loss, and uncertainty. She writes that pain and suffering are inevitable parts of life but that these experiences can also be opportunities for growth and transformation. Drawing on ancient Buddhist wisdom and practices, Chödrön shows us how to cultivate self-awareness and acceptance and face life's challenges with grace and resilience.

In this guide, we explore Chödrön’s views on why we suffer—what causes emotional pain and perpetuates it during challenging times—and outline what you can do to turn these experiences into opportunities for growth and healing. We also compare Chödrön’s teachings to insights from other Buddhist teachers and mental health experts and provide additional context about Buddhism so you can better understand and apply these concepts to real-world challenges.

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Positive Intelligence

Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours

Shirzad Chamine

Do you ever feel like your brain is out to get you? Or do you find yourself unable to connect with others for reasons you can’t understand? You might find that increasing your positive intelligence helps with these difficulties. In Positive Intelligence, best-selling author and lecturer Shirzad Chamine explains how you can train your brain to overcome the thoughts that are sabotaging your happiness and success so you can improve every aspect of your life.

In our guide, we’ll examine the ten ways your brain can sabotage you, as well as how to train your brain to overcome their influence. We’ll also explain how you can use attentional exercises to increase your level of positive intelligence. Finally, we’ll add scientific context for many of Chamine’s ideas, as well as alternative techniques for the tips he offers.

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The Third Door

The Wild Quest to Uncover How the World's Most Successful People Launched Their Careers

Alex Banayan

Alex Banayan writes that success is like a nightclub with three doors: The first is the main entrance, through which you enter by working hard and playing by the rules. The line to this door is crowded and moves slowly. The second door is reserved for billionaires and celebrities and is off-limits to ordinary people. In The Third Door, he focuses on the last option—the door that allows regular folk to skip the line, find hidden opportunities, and think outside the box. He argues it’s the best—and really, only—route to getting ahead of the crowd.

Banayan interviews successful people from a wide range of fields to discover what insights, tricks, and motivations helped them find their unique paths to success. In this guide, we’ll review major themes he came across in his interviews, and we’ll explore how the insights he gleaned compare to theories of success from other thinkers.

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