n this episode of The AI-Powered Marketing Show, host Keith Bell sits down with Nicholas Toper, co-founder of Inbox Booster, to explore the vital world of email deliverability. Nicholas, a tech veteran with over 20 years of experience, shares how his company helps businesses improve their email campaigns by diagnosing and fixing deliverability issues to prevent landing in spam folders. Learn why Gmail and Microsoft Outlook are the main filters marketers need to watch out for, and how compliance with email regulations is key to success.

Discover the evolving role of email in digital marketing, with insights on why email remains one of the most profitable marketing tools. In 2024, every $1 spent on email marketing returns $36, making it a crucial asset for companies. Nicholas explains the importance of maintaining a clean and respectful email list, ensuring better results without spamming subscribers.

We dive into the key challenges marketers face in getting emails into inboxes and share Inbox Booster’s unique approach to diagnosing deliverability issues through real-time testing and actionable recommendations. Nicholas also sheds light on how to stay compliant with spam filters and why gaming the system with tricks like email warm-up can be a losing battle against smarter algorithms.

Tune in to get practical tips on optimizing your email marketing and ensuring your campaigns stay in front of your audience, boosting open rates and engagement.

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