• Brand Breakdown- SHEIN with Eartha and Stella

  • Nov 2 2021
  • Length: 39 mins
  • Podcast

Brand Breakdown- SHEIN with Eartha and Stella

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  • Summary

  • In this episode of Change Is Now, your hosts Eartha Hubbell and Stella Abril talk about mega fast fashion company, SHEIN. Shein is a B2C company based in China. They are one of the leading e-commerce sites in the world with over 7 million monthly users on their app ALONE. 40% of Shein website visitors are based in the US. Eartha and Stella break down Shein’s business practices and uncover if their sustainability claims are true or greenwashing.



    01:10 - Fast Fashion Stats

    03:30 - SHEIN background

    09:40 - Sustainable Claims

    11:45 - Ethics

    19:00 - SHEIN X - Design Competition

    21:45 - Can SHEIN ever be sustainable?

    31:35 - Demand Change

    33:00 - Sustainable Options that compare to SHEIN styles



    Learn more about SHEIN and Fast Fashion Companies:

    Shein.com

    Remake.world

    Fashionrevolution.com
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