In Episode 14, James and Sean talk shop with Cody Griffin, Head of Marketing at the emerging supplements brand, First Day, former VP of Marketing at Dr. Squatch, and Management Consultant at Bain.
We discuss:
-How management consulting is comparable to a residency in running a business and the most successful DTC and startups have smart people AND a bias for action
-Understanding why you were hired (and trusting that) while demonstrating the skills you have that they don't know about
-Being ruthless about your brand's growth levers, especially first purchase AOV, to improve first purchase payback along with repeat purchase rate, especially one to two, to preserve unit economics
-Cutting through the noise by remaining true to your brand voice and with mediums like direct mail with consideration to key trigger points
-How First Day starts with educating consumers first and is solving the rising issue of Hidden Hunger
-Brands that Cody is bullish about (shout out to Neuro Gum and Nguyen Coffee)
-Misogi and the importance of committing to one challenge/year where your likelihood to fail is 50% or more
Cody is well-versed in knowledge and provides actionable insights whether you're a mature 9-10-figure brand or emerging and on the cusp of crossing 7 figures.