• Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

  • Jan 13 2021
  • Length: 47 mins
  • Podcast

Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

Listen for free

View show details

  • Summary

  • With almost two decades of experience in insights (Pepsico & Electrolux), Brett Townsend shares the pitfalls of market research and how we can improve as professionals and as an industry. 

    - How marketing research can be more relevant within companies
    - The importance of company politics for market researchers
    - Nuances of consumer targeting
    - How artificial intelligence amplifies consumer insights

    You can see the full notes at diggingforinsights.com
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Brett Townsend, Head of North America Insights at Electrolux | Four ways to improve market research

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available