Brewers Journal Podcast

By: Reby Media
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  • Summary

  • The brewers industry podcast from the Brewers Journal and the Brewers Lectures
    Reby Media
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Economics
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Episodes
  • #158 | Vinnie Cilurzo, Russian River Brewing Company

    #158 | Vinnie Cilurzo, Russian River Brewing Company
    Jan 10 2025
    In the world of beer, there are a number of real positives when it comes to working for, or running, a brewery.Creating something that people enjoy, savour and value is a goal in any artistic venture. And in ownership, so is the ability to provide employment, development and satisfaction to your team. Another purpose for many businesses is the ability to affect a change. Breweries are often the beating heart of local communities. They can offer a place to frequent, to socialise and where possible, also have a positive impact on the local economy they form part of.In the case of Russian River Brewing Company, they do just that. And with the release of the modern phenomenon that is Pliny The Younger, their annual sought-after Triple IPA, on the horizon, what better time to catch up with co-founder Vinnie Cilurzo who, along with his business partner and wife Natalie, is the co-founder of the California business. In this episode he shares his observations on the changing brewing landscape, the importance of community and his love of working with different ingredients. We also talked about the importance of maintaining a strong identity, integrity and, in an age of countless beer styles, why Russian River will continue doing what it does best - and that's "staying in its lane" making the beers people love.
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    48 mins
  • #157 | Make your mark in marketing

    #157 | Make your mark in marketing
    Jan 3 2025
    When you’ve worked with award-winning brands in the world of beer and whisky delivering digital communication and paid media strategies, you’re likely to know a thing or two about the world of marketing. And today’s guest, has done just that. Looking back at the last 12 months, Scottish brewery Vault City can toast another incredible year. They released 90 beers in total—up from 84 in 2023. This included 76 sours, 11 imperial stouts, two barley wines, and a Radler. And after four years of brewing in Portobello, in 2025 they are moving to their new forever home in the months ahead. Helping spread the good word of all things Vault City is Richard Wardrop, a marketing manager with more than a decade’s experience on both agency side and in-house.In his career to-date he has received recognition for ‘Best Use of Social’ and ‘Best Low Budget Campaign’ at The Herald Digital Awards and UK Social Media Communications Awards.Based in Scotland, he is currently part of the team at Vault City Brewing, the UK’s largest sour beer producer.Here he is responsible for all elements of brand, NPD, marketing and comms. So in this episode, recorded at our Brewers Lectures event in Edinburgh, Richard explains how brands can make an impact without a big budget, the free insights available to them, the importance of nurturing your community and why you should set goals, be realistic and always focus on doing better.
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    24 mins
  • #156 | Beer, Brewing and London Life

    #156 | Beer, Brewing and London Life
    Dec 13 2024
    Some things are just meant to be. And today's guests are an example of just that. When Young's ceased its London brewing operations in 2006, it looked to signal the end of a historic site where beer has been brewed since at least 1533. The brewery would officially close on 25th September 2006 but, thanks to John Hatch, a nano-brewery was kept on-site throughout construction and development. This ensured that Ram Quarter would remain Britain’s oldest continuous working brewery.And two years later in 2008 a new brewery - Sambrook's - was founded just down the road in Battersea. In the decade that would follow, Sambrook's would go from strength-to-strength accelerating its need for new premises. And in the same period, development plans for Ram Quarter continued at pace. Thankfully its owners Greenland Group had developed a vision of the quarter's industrial brewing heritage through discussions with Wandsworth Council and other key stakeholders. Come 2019 Roger Mears Architects was appointed to work with Sambrook’s Brewery on its relocation to the Ram Quarter. The project provided a solution to the vacant site addressing the setting through the creation of a working Brewery linked to a Taproom and a Heritage Centre and shop. And in opening its new site, the Sambrook's team would welcome the legendary John Hatch to their team. As someone who had kept brewing going on the site, brewery founder Duncan Sambrook and the team knew that John becoming part of Sambrook's made complete and total sense for all involved. As heritage brewer at Sambrook's John complements a brewing team led by head brewer Harley Williams, an experienced leader that helped oversee the move to the company's fantastic new premises. In this episode we speak to John and Harley about life in Wandsworth, John's storied brewing background, their love and commitment to cask and how, together, they continue to help make Sambrook's a beer destination in the capital that's not to be missed.
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    25 mins

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