• Building a Beloved Brand from a Tiny, Dying Business

  • Mar 13 2025
  • Length: 1 hr and 21 mins
  • Podcast

Building a Beloved Brand from a Tiny, Dying Business

  • Summary

  • Register for:

    • Employee Issues & Non-Competes When Buying a Business - Thu March 13th - https://bit.ly/41vg9SL

    • The live Q&A with Harley on March 27th - https://bit.ly/43vYX24


    Harley Sitner bought a struggling VW van repair shop for $100k in 2013. Today it's an 8-figure business and brand.

    Topics in Harley’s interview:

    • His career in software
    • First business acquisition: West Coast Nurseries
    • Sean buys a VW Camper Van
    • "I'd rather hug 100 people than serve a billion"
    • Irrational passion of VW van owners
    • Overpaying for a failing auto repair shop
    • VW Van culture
    • The value of the brand
    • Building 6 different lines of business
    • The app he's developing for VW owners

    References and how to contact Harley:

    • LinkedIn
    • PeaceVans
    • harley@peacevans.com
    • Instagram

    Learn more about Walker Deibel's done-with-you buy-side advisory:

    • The Acquisition Lab

    Get a complimentary IT audit of your target business:

    • Email Nick Akers at nick@inzotechnologies.com, and tell him you’re a searcher

    Download the New CEO’s Guide to Human Resources from Aspen HR:

    • From this page or contact mark@aspenhr.com

    Attend SMBash in Dallas, April 2-4, to meet fellow business buyers, operators, and investors:

    • SMBash.com

    Connect with Acquiring Minds:

    • See past + future interviews on the YouTube channel
    • Connect with host Will Smith on LinkedIn
    • Follow Will on Twitter

    Edited by Anton Rohozov
    Produced by Pam Cameron

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