• Building a Million-Dollar Brand from a Simple Idea - RT Custer

  • Mar 10 2025
  • Length: 52 mins
  • Podcast

Building a Million-Dollar Brand from a Simple Idea - RT Custer

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  • Summary

  • RT Custer shares his incredible journey from a simple idea on a golf course to building Vortic Watch Company and Colorado Watch Company, reviving American-made timepieces. He reveals how he scaled a niche business, fought and won a six-year legal battle against Swatch Group, and is now expanding U.S. watch manufacturing to new heights. • Transformed antique pocket watches into high-end wristwatches, creating a unique business model • Battled and defeated Swatch Group in a landmark trademark case, protecting the right to upcycle • Scaled Vortic Watch Company despite limited supply, maintaining exclusivity and high demand • Launched Colorado Watch Company to bring modern, American-made watches to a larger market • Balances passion for craftsmanship with strategic financial and operational growth • Emphasizes the importance of sales skills, resilience, and hiring the right team to scale a business • Uses direct-to-consumer sales, storytelling, and American manufacturing as key brand differentiators Tune in to hear how RT turned a passion for history and craftsmanship into a thriving business, fought against industry giants, and built a brand that champions the American Dream. My Links Host: Tyler Martin , Fractional CFO and Business Coach Having challenges scaling and growing your business? Book a meeting with me: https://calendly.com/tylermartin/strategy Link to show notes: https://thinktyler.com/podcast_episode/a-million-dollar-brand-rt-custer/ https://linktr.ee/thinktyler Podcast: ThinkBusinesswithTyler.com Linkedin Instagram YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
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