Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.

Highlights:

"Budgets represent the worst of corporate bureaucracy."

"The annual plan is the worst unit of measurement that there is."

"Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days."

"The organizational structure is just whatever that structure needs to be to support the goals of the company today."

Timestamps:

00:00 - Introduction

05:00 - Comparing the hosts' existing planning process to the quarterly approach

08:05 - Pros and cons of quarterly comprehensive company reorganization

12:41 - How a quarterly team-based approach could work for smaller companies

15:00 - Determining who should decide the team composition and how

20:00 - Outlining the roles of the project lead, core team, and support team

25:00 - Discussing the project lead's authority to reprioritize team members

27:10 - Identifying the different team categories: core, support, and stakeholders

29:31 - Explaining the role of stakeholders in the project review process

31:02 - Final thoughts

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

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Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.

Highlights:

"I think that the people that don't automate will be big, big losers in the automation category."

"I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable."

"I think the people that don't keep up are going to have big challenges”

"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that."

Timestamps:

00:31 - Welcoming the New Year and Predictions

02:58 - Business Winners and Losers

07:53 - The Rise of Gemini and the Threat to Google Search

12:08 - The Importance of the Internet and Online Presence

17:43 - The Pros and Cons of Subscription Models

23:31 - The Potential Regulation of Social Media

29:24 - The Decline of Apple Products

35:12 - The Importance of First-Party Data and Brand-Building

57:11 - Trends to Watch in 2025

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! In today’s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.

Highlights:

"There’s so much money floating around; you just have to connect the dots."

"Don’t hold opportunities hostage—be a value enhancer."

"You don’t need to be an extrovert, just thoughtful and curious."

"Ask one question: ‘How’s business?’ It can lead to incredible opportunities."

Timestamps:

00:00 - Introduction

01:25 - Conversations to Cash

03:22 - Overcoming Fear of Deals

05:00 - Why holding opportunities hostage backfires

06:35 - The Referral Economy

10:00 - Creating Win-Win Relationships

14:12 - Big Referral Wins

17:35 - Thoughtfulness Pays Off

20:00 - Daily Questions for Success

20:40 - Closing Remarks

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier

https://msha.ke/rolandfrasier/

Connect with me on social:

TikTok: / rolandfrasier

Instagram: / rolandfrasier

Facebook: / rolandfrasierpage

LinkedIn: / rolandfrasier

Subscribe to Roland Frasier

/ @rolandfrasierepic

Mentioned in this episode:

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Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

Highlights:

"Deals are a red ocean. Giving something away totally for free is a blue ocean."

"If you discount your services, you're training people not to buy until those events."

"Flexible payments are becoming essential as consumers are cautious with spending."

"The personalization of marketing has reached a level where offers feel tailored to individual consumers."

Timestamps:

0:00 Historical Context of Black Friday

3:14 Evolution of Black Friday

6:52 Impact of Discounting on Business Practices

12:31 Personalized Marketing and Flexible Payments

18:33 Trends in Black Friday Offers

19:58 Future Strategies for Black Friday

32:56 Final Thoughts and Recommendations

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

Highlights:

"Three years is the sweet spot for meaningful but predictable growth."

"Pessimists look smart, but optimists get rich."

"Audacious goals push you beyond limiting beliefs."

"Optionality wins wars and business."

Timestamps:

00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

05:39 Challenging limiting beliefs in business growth.

09:40 How internal barriers limit strategic thinking.

14:48 Defining what needs to be true for success.

20:53 Assessing existing offerings and market positioning.

25:45 The importance of targeting your "Goldilocks" client.

29:31 Steps to refine realistic paths to growth.

33:45 Comparing solutions like raising capital or partnerships.

39:06 Streamlining services for focused high-value growth.

46:34 Lessons in thinking bigger and maintaining optionality.

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.

Highlights:

"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying."

"The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build."

"You cannot let bean counters make business decisions."

"The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."

Timestamps:

00:00 - Introduction

01:54 - Community vs. Content

08:18 - Pre-Pandemic Sales Struggles

10:00 - Financial Implications of the Pandemic

12:35 - Lessons Learned from the Deal

15:30 - Importance of Community Involvement

17:00 - Consequences of Poor Marketing Decisions

20:15 - The Role of Digital Marketers

22:40 - Strategic Partnerships and Growth Opportunities

25:00 - Reflections on Corporate Culture

28:15 - The Future of Events Post-Pandemic

30:40 - Closing Thoughts on Acquisitions

37:22 - Episode Conclusion

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.

Highlights:

"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."

"It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."

"The reality is, most events suck. They're just a pitch fest."

"We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."

Timestamps:

00:00 - Elevating the Event Vision

02:31 - Introduction to Traffic and Conversion Summit

05:23 - Evolution and Growth of the Event

07:52 - Increasing Production Value and Sponsorship Revenue

11:59 - Sale of the Event to Clarion Events

31:51 - Post-Sale Challenges and Pandemic Impact

35:10 - Reasons for the Event's Decline

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today’s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

Highlights:

"Luxury is hurting; it's an indication of recession."

"Brands like Louis Vuitton made the mistake that Nike made with drop culture."

"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."

"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."

Timestamps:

00:00 - Introduction to Luxury Market Trends

01:48 - Decline of Luxury and Economic Indicators

03:09 - Gen Z's Impact on Luxury Brands

04:39 - Pandemic Effects on Consumer Choices

06:12 - The Lipstick Effect and Consumer Spending

08:13 - Shift in Spending to Experiences Over Goods

10:45 - Real World Luxury Pricing vs. Value Proposition

13:58 - Business Strategies for Adapting to Market Changes

15:17 - Consumer Behavior Lagging Behind Economic Reality

17:53 - The Future of Sit-Down Restaurants and Service Industry

21:20 - Concluding Thoughts on Luxury Market and Business Adaptation

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram: