Business Of Therapy

By: Kelly McKenna Therapist & Business Coach
  • Summary

  • Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!
    Copyright 2024 Kelly McKenna, Therapist & Business Coach
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Episodes
  • BTS of my Lowest Income Month in 1.5 Years
    Sep 18 2024

    Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income month since March 2023. Despite that, I am really, REALLY proud of everything I accomplished in August!

    In today’s episode, I’m giving you a behind the scenes of my lowest income month in 1.5 years and WHY that happened. I’m breaking down my revenue and expenses for August 2024 including what offers the earnings came from and what exactly the expenses were.


    My biggest hope for you is that YOU are willing to play the long game. You CAN build a sustainable business that lights you up, but you need to get crystal clear on what your dream private practice looks like.


    In this episode, I cover:

    • Why you shouldn’t get caught up in the comparison game
    • Breaking down my $42k revenue in August 2024
    • WHY August 2024 was a lower income month for me
    • My strategic decision to make August 2024 my lowest income month
    • The mindset hurdles I experienced
    • 3 important questions to ask yourself in your own business


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!


    Resources & Links:

    • Apply to work with me for 1-1 business coaching
    • Follow my coach Lacey Sites MS, MBA on Instagram @alituplife
    • Try Mentaya for free for one-month with the code KELLY
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Free training
    • Caption Guide

    Mentioned in this episode:

    The PPA Bundle is 50% until September...

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    38 mins
  • Why is Everyone Else Growing on Instagram and I’m Not?
    Sep 11 2024

    Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want?

    Maybe you’re already posting content to your page, but your following isn’t growing. Maybe you’re stuck in the ‘200 view jail’ and your engagement feels like it’s never gonna come back. Despite putting in what feels like solid effort, you still haven’t gained a client from Instagram.


    Trust me - I’ve been there myself, and I know it sucks when you’re not growing on Instagram.


    I know you see plenty of other therapists growing and getting results, and you’re wondering why you’re not. Growing on Instagram is NOT impossible. But..if it’s feeling hard, it may be time to shift and try something new. If you’re not sure what that is, you’re in the right place!


    In this episode, I cover:

    • 6 reasons why therapists are NOT growing on Instagram
    • What you can do to combat these reasons
    • Acknowledging that it’s really freaking hard to show up and put yourself out there on Instagram


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Resources & Links:

    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    • Caption Guide

    Mentioned in this episode:

    I'm hosting a LIVE training on 9/17. Sign up now!

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    25 mins
  • 7 Things Therapists Need to Know to Beat the Instagram Algorithm
    Sep 4 2024

    It’s time to set the record straight on something...

    The Instagram algorithm is NOT out to get you!

    Contrary to popular belief, Instagram is trying to help you. Their primary goal is to keep people on the app for as long as possible. When it comes down to it, the Instagram algorithm cares about human behavior. As therapists, we definitely resonate with this, because WE are experts in human behavior!


    But...if you’re not seeing the results you want on Instagram, this is an episode you don’t want to miss! I’m sharing seven things that therapists need to know to beat the Instagram algorithm.


    In this episode, I cover:

    • Realizing that the Instagram algorithm isn’t really out to get you
    • Adjusting your expectations + why your content may not be resonating with your ideal client like it should be
    • 7 tips for you to beat the Instagram algorithm as a therapist
    • Why you need to study your own behavior and see what you vibe with on Instagram


    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website


    Make sure to hit follow/subscribe so you never miss an episode!


    Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!


    Resources & Links:

    • Reel about Instagram algorithm prioritizing small creators
    • Check out Manychat (affiliate link)
    • Mary from @adulting_unlocked on Instagram
    • Gabrielle from @therapist_who_sees_a_therapist on Instagram
    • This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
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    24 mins

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