How many people have you heard say they want to write a book? It’s a topic that seems to get plenty of talk with little follow-through, but it’s one that deserves some serious consideration—especially for podcasters. 

Today’s guest, James Ranson, is here to explain why. A Wall Street Journal bestselling editor who has worked with over 200 authors as a book coach and ghostwriter, as well as the author of Buy Once, Cry Once: How Shortcuts Cost You In The Long Run, James has seen his share of books bolster careers. In this episode, he shares the benefits of writing a book and how becoming an author can take your career to the next level.

Here's What You'll Discover:

• The benefits of writing a book.
• How books and podcasts support each other.
• Why credibility boosters are important.
• What makes a book such a great asset.
• Ways a book can bolster your career.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp036

Brian Casel is the founder of Audience Ops, the host of the Productize Podcast, and a co-host of the Bootstrapped Web podcast. Throughout his career, he has started, grown, and run multiple productized online service businesses in various industries. Needless to say, he has plenty of expertise, and he’s here today to share his valuable insight.

You’ll hear how Brian transitioned from a do-it-yourself service to a done-for-you service, as well as what he finds truly valuable about running a productized service business. He then offers his advice for the first steps you should take if you’re hoping to create a similar business, and what to expect along the way.

Here's What You'll Discover:

• The benefits of productized services.
• How to transition from consulting and/or project work to a productized service.
• First steps for getting clear on what you should offer.
• How Brian uses podcasting to expand his business.
• What to expect if you want to start a productized service business.

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp035

You might think that in order to get the most out of podcasting as a marketing tool, you'd have to have your own show and your own audience. But you can get many of the same results by simply being a guest on other shows!

Our guest this week is proof that this technique works. Mojca Mars is the founder of Super Spicy Media, where she consults with clients about social media and the power of Facebook ads in particular.

Mojca went from being a big fan of podcasts to a guest beloved by hosts and audiences alike. Thanks to her preparedness and actionable advice, she's turned guests spots on other shows into tangible results.

Here's What You'll Discover:

• Why you'll have to reach out to hosts first when you're getting started on your own podcast publicity tour.
• Mojca's go-to email for asking podcasters to be on their shows.
• How to prep for an interview so you sound confident while keeping it simple. 
• Why it's so critical to provide actionable advice to an audience, no matter what kind of show you're on.
• What you can do today to take the first steps toward growing your network, connecting with clients, and building your authority in your industry!

You can find show notes and other information by clicking here: http://cashflowpodcasting.com/cfp034