Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach.

In this episode:

• Evolution from publishing to boutique publicity
• Essential author platform elements
• Media outreach strategies
• Social media tactics for authors
• Importance of core messaging
• Changes in book marketing landscape
• Local bookstore resurgence

Resources mentioned:

• Website essentials
• Social media platforms
• Media contacts
• Press materials
• Local bookstore events
• Virtual seminars

Book recommendations:

• Media Darlings by Joanne McCall: https://www.amazon.com/Media-Darling-Shine-Through-Interview/dp/1736095005
• Confessions of an Economic Hitman by John Perkins: https://www.amazon.com/Confessions-Economic-Hit-John-Perkins/dp/0452287081
• The Genius of Empathy by Judith Orloff: https://www.amazon.com/Genius-Empathy-Practical-Sensitive-Relationships/dp/1683649710

Connect with Cathy:

• Website: https://www.cslewispublicity.com/
• DIY Publicity blog: https://www.cslewispublicity.com/blog/
• Contact: https://www.cslewispublicity.com/contact-us/

Connect with Teddy Smith:

• @teddyagsmith
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• Linkedin - https://www.linkedin.com/company/publishing-performance/

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