• Chapter 20: Marketing Technology

  • Jun 18 2024
  • Length: 18 mins
  • Podcast

Chapter 20: Marketing Technology

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  • Summary

  • This week's episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely...

    CHAPTER 20: MARKETING TECHNOLOGY

    • Systems of record
    • Will a customer content platform (CCP) emerge?
    • Atomization and aggregation
    • Go for best-of-integration
    • Growing your stack’s maturity
    • Rightsizing your martech stack
    • Using atomization and aggregation to rightsize your martech architecture
    • Maturity levels for marketing technology

    The full book is available in print and kindle and can be bought here.

    (or your local amazon...)

    An abstract of the book can be downloaded here.

    All models and illustrations from the book can be downloaded here.
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Management Marketing Economics
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