There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story?

Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry.  

Key Takeaways

• Our brains respond to stories through mirroring, dopamine release, and resonance.
• Meaningful stories are rooted in familiarity or address recognisable situations.
• Emotions play a crucial role in creating an emotional connection with the audience.
• Trust cannot be achieved through shortcuts; it requires authentic emotional connection.
• Finding your unique perspective as a business owner creates something special.

Guest Information

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: gareth@insidestories.guru

LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/

Terry Bower - terry@insidestories.guru

LinkedIn: https://www.linkedin.com/in/terrybower-insidestories

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman

Resources mentioned in this episode

Andrew Stanton Ted Talk: “The clues to a great story”

Simon Sinek Ted Talk: “How great leaders inspire action”