Storytelling for businesses is an essential part of your marketing strategy. It helps audiences connect with you and your brand and ultimately helps you make sales.

But how do you even begin to tell your story if you’re not sure what your story is?

In this episode Katie Flamman talks to Gareth Dimelow from Inside Stories. They discuss the importance of understanding your business story as well as the keys to creating compelling stories that connect. 

Key Takeaways

• Reeling off a list of events does not constitute a story; great stories require elements of drama, conflict, or resolution. 
• Authenticity is also crucial – aligning personal or business values with the stories being told creates resonance with the audience. 
• Audiences want to be involved and engaged; they don't just want information handed to them but rather desire opportunities to participate and make connections.

Guest Information

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: gareth@insidestories.guru

LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/

Terry Bower - terry@insidestories.guru

LinkedIn: https://www.linkedin.com/in/terrybower-insidestories

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

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Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

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LinkedIn: https://www.linkedin.com/in/katie-flamman/

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Resources mentioned in this episode

Andrew Stanton Ted Talk: “The clues to a great story”

Simon Sinek Ted Talk: “How great leaders inspire action”