• Coming to America with Cupra CEO Wayne Griffiths

  • Dec 19 2024
  • Length: 57 mins
  • Podcast

Coming to America with Cupra CEO Wayne Griffiths

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  • Summary

  • MotorTrend's Ed Loh & Jonny Lieberman sit down with Cupra CEO, Wayne Griffiths! After much success in the European market, Cupra will be heading to the U.S.!

    0:35 - QOTD - Why aren't Independent Gas Stations adding EV Chargers?
    5:19 - About Cupra
    8:55 - Introducing Cupra! Success in Europe and Plans for the US.
    13:12 - Understanding the US Market and Consumer Preferences.
    22:36 - Cupra's Product Strategy and Future Offerings.
    25:58 - Volkswagen Group.
    31:20 - Cupra's Unique Product Strategy.
    34:00 - Understanding the U.S. Market Dynamics.
    35:05 - Building Brand Desirability Over Awareness.
    39:47 - Lessons from Past Automotive Launches.
    44:00 - Flexibility in Powertrain Strategy.
    45:00 - Rollout of Electrification.
    48:34 - Designing for the Driver Experience.
    51:46 - Wayne Griffith: A Journey Through Cars.
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