On this episode, Nick Sonderup, Co-Chief Creative Director of Strawberry Frog in New York City, shares his incredible journey in the advertising industry, including stints at MTV, Wieden+Kennedy, and BBDO.

Then, we’ll dive into an exclusive preview of his forthcoming book, How Not to Hate Advertising, which is, in reality, a love letter to the business. The book emphasizes the importance of mentorship, navigating new technologies, maintaining empathy in client relationships, and finding fulfillment in your work.

On this episode, I speak to Emily Jeffrey-Barrett, founder of Among Equals in the UK, a brand and campaign agency for people who want to make more than *just* money.

Emily shares her journey from working in large advertising agencies to one day realizing that her fear of not starting her own agency became bigger than her fear of actually doing it. That was the day she handed in her notice and jumped head-first into starting Among Equals during a global pandemic, no less.

She discusses the challenges she faced and how she struck gold with her agency’s strategy of “start with no one cares.”

If you’ve ever wanted to start your own agency this episode might change your life.

I am thrilled to welcome my friend and former colleague, Creative and Brand Strategist Matt Jones. Matt and I met during his time at Jack Morton where he was Global SVP of Strategy and Creative… and to this day, he is hands down the best, most brilliant, most effective creative strategist I've ever worked with.

His career has taken him from the halls of Parliament to the C-Suites of some of the biggest brands in the world, to co-creating a highly successful brand of his own, about which he’s written a new book called “Lessons From Gin.”