• Consumer Perception and Attention: Understanding How Stimuli Are Received and Interpreted

  • Nov 22 2024
  • Length: 13 mins
  • Podcast

Consumer Perception and Attention: Understanding How Stimuli Are Received and Interpreted

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  • Summary

  • In marketing, perception is everything. What consumers perceive about a product or brand is often more important than the reality of the product itself. Perception is the process by which individuals select, organize, and interpret information to construct a coherent image of the world around them. This article explores the mechanisms of perception that influence how consumers receive marketing messages, focusing on selective attention, selective distortion, and selective retention. 🔎 Full article on thebrainmarketer.com
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