Continuing Studies: for Higher Ed Podcasters

By: Hosts Jennifer-Lee Gunson & Neil McPhedran. A Podium Podcasts & HigherEdPods.com Production
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  • Summary

  • Join our community at HigherEdPods.com and follow the Continuing Studies Podcast, as we explore the intersection of higher education and podcasting. Each episode features insights from seasoned university podcasters who share tips, best practices, and stories from their podcasting journeys. Hosted by Jennifer-Lee Gunson and Neil McPhedran, this series covers everything from the technical aspects of podcasting to the art of storytelling and conducting interviews. Continuing Studies is more than just a podcast; it's a community. Connect with fellow higher ed podcasters, share your experiences, and continue your podcasting education on HigherEdPods.com. We're also on a journey to infuse Podcasting 2.0 best practices into our show. Our goal is to try every feature to determine the best suited for higher education podcasting. We'll be sharing our learnings and reviewing new podcasting apps and hosting services embracing Podcasting 2.0. Show Website: https://www.continuingstudiespodcast.com/ Show LinkedIn Page: https://www.linkedin.com/showcase/continuing-studies-podcast/
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Episodes
  • How Stanford GSB Launched Its Flagship Show

    How Stanford GSB Launched Its Flagship Show
    Sep 2 2024

    Creating Stanford GSB’s Flagship Podcast If/Then.

    "Why does it have to be a podcast?" Jenny Luna from Stanford Graduate School of Business returns to Continuing Studies to discuss the deliberate choices behind launching their flagship show, If/Then and why podcasting, among other communication channels, was the ideal platform to amplify the impactful research of Stanford GSB faculty. Jenny shares the strategic decisions that shaped the show—from selecting the right host with deep institutional knowledge to creating content that resonates with their audience. Her insights reveal the critical role of podcasting in advancing academic storytelling and outreach in the world of higher education.

    Episode Links:

    • Jenny Luna: LinkedIn
    • Stanford Profile: Jennifer Luna
    • Jenny’s Podcast: If/Then: Business, Leadership, Society


    Connect with Us

    • Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
    • Learn More: Continuing Studies Podcast
    • Follow: Continuing Studies LinkedIn Page
    • Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
    • Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
    • Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
    • Twitter: @namcphedran / @podiumpodcastco
    • Youtube
    • HigherEdPods


    Chapters:

    (00:00:00) Introduction
    Neil and Jen introduce return guest Jenny Luna, producer of Stanford GSB's new flagship podcast If/Then.
    (00:03:41) If/Then Podcast
    The concept and focus behind the If/Then podcast.
    (00:05:06) Topic Selection
    How topics and faculty are chosen based on relevance and impact.
    (00:06:03) Choosing the Host
    Selecting an internal host familiar with the GSB culture and strong faculty rapport.
    (00:07:54) Why Podcasting?
    Why the GSB decided to focus on podcasting as a major communications channel.
    (00:09:38) Success Factors
    Keys to the success of Stanford GSB’s podcasts, including strong branding.
    (00:12:30) Working with Agencies
    Collaborating with agencies for production and marketing.
    (00:15:53) Launch Strategy
    The approach to launching If/Then, including pilot episodes and stakeholder approval.
    (00:18:36) Season Two Planning
    Preparation for season two, including audience surveys and advance planning.
    (00:20:36) Lessons From Season One
    Importance of developing a listener persona and a new strategy of in-person chats with guests.
    (00:25:33) Leveraging YouTube
    The role of YouTube in expanding the podcast’s reach.
    (00:28:00) Growth Tactics
    Effective growth strategies and plans for the next season.
    (00:31:04) Conclusion


    • (00:00) - Introduction
    • (03:41) - If/Then Podcast
    • (05:06) - Topic Selection
    • (06:03) - Choosing the Host
    • (07:54) - Why Podcasting?
    • (09:38) - Success Factors
    • (12:30) - Working with Agencies
    • (15:53) - Launch Strategy
    • (18:36) - Season Two Planning
    • (20:36) - Lessons From Season One
    • (25:33) - Leveraging YouTube
    • (28:00) - Growth Tactics
    • (31:04) - Conclusion
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    34 mins
  • Continuing to Study: Lessons From Year One

    Continuing to Study: Lessons From Year One
    Aug 19 2024

    Happy Anniversary! Continuing Studies reflects on year one of the podcast.

    Neil and Jen celebrate one year of podcasting by sharing some of the lessons they've learned and the challenges they've overcome. They reflect on their conversations with higher education podcasters, sharing tips on consistency, flexibility, interview techniques, titling strategies, and the exciting possibilities of Podcasting 2.0. Neil and Jen explore the importance of collaboration within and across institutions, the rise of alumni podcasts, and how podcasting can thrive in visually-driven disciplines. Join them as they look back on their journey and preview what's ahead for the next year of inspiring conversations in higher education podcasting.

    Episode Links:

    • Hosts That Support Podcasting 2.0 Features: Podcast 2.0 Hosts
    • Apps That Support Podcasting 2.0 Features: Podcasting 2.0 Apps
    • Rickroll: YouTube

    Connect with Us

    • Share Feedback & Ask Questions: hello@continuingstudiespodcast.com
    • Learn More: Continuing Studies Podcast
    • Follow: Continuing Studies LinkedIn Page
    • Join LinkedIn Group: https://www.linkedin.com/groups/14115712/
    • Connect w/ Jen: LinkedIn or jpodcreations@gmail.com
    • Connect w/ Neil: LinkedIn or neil@podiumpodcastco.com
    • Twitter: @namcphedran / @podiumpodcastco
    • Youtube
    • HigherEdPods

    Chapters:

    (00:00:00) Introduction
    Jen and Neil introduce the episode, celebrating the podcast’s first anniversary and reflecting on their journey.
    (00:01:53) Consistency in Podcasting
    The significance of consistency in maintaining a successful podcast.
    (00:03:11) Importance of Flexibility and Preparation
    How flexibility and preparation lead to successful podcast interviews.
    (00:06:59) Collaborative Podcasting Across Institutions
    The benefits of collaborating across institutions to improve podcast content and reach.
    (00:09:24) Titling Strategies for Podcast Episodes

    Crafting titles and descriptions that catch attention and maximize discoverability.
    (00:11:40) Podcasting 2.0 and New Features
    A look into Podcasting 2.0 and how it’s shaping the future of the medium.
    (00:13:10) Podcasting 2.0: Podroll Tag
    The Podroll tag and how it enhances podcast community building and discoverability.
    (00:17:58) Podcast Networks and Internal Collaboration
    Discovering how internal collaboration within institutions can elevate podcast content.
    (00:20:40) Alumni Podcasts
    Engagement with alumni podcasts and their role in strengthening alumni relations.
    (00:23:18) Podcasting in Visual-Centric Disciplines
    How podcasts can engage audiences in visually-driven fields like art history and gaming.
    (00:25:44) Looking Forward: Global Podcasting & Upcoming Episodes
    Exciting international podcast collaborations are on the horizon for Continuing Studies.
    (00:26:48) Conclusion

    • (00:00) - Introduction
    • (01:53) - Consistency in Podcasting
    • (03:11) - Importance of Flexibility and Preparation
    • (06:59) - Collaborative Podcasting Across Institutions
    • (09:24) - Titling Strategies for Podcast Episodes
    • (11:40) - Podcasting 2.0 and New Features
    • (13:10) - Podcasting 2.0: Podroll Tag
    • (17:58) - Podcast Networks and Internal Collaboration
    • (20:40) - Alumni Podcasts
    • (23:18) - Podcasting in Visual-Centric Disciplines
    • (25:44) - Looking Forward: Global Podcasting & Upcoming Episodes
    • (26:48) - Conclusion
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    28 mins
  • Game On: How the Games Institute Uses Podcasting to Expand Research & Diversity

    Game On: How the Games Institute Uses Podcasting to Expand Research & Diversity
    Aug 5 2024
    The intersection of gaming technologies with educational and social initiatives.Neil and Jen welcome Dr. Emma Vossen from the University of Waterloo's Games Institute on this episode of the Continuing Studies podcast. Dr. Vossen shares insights into her role as the Knowledge Mobilization and Research Impact Officer, detailing the interdisciplinary work of the Games Institute and its innovative approach to gaming research. They discuss the power of podcasting as a tool for knowledge mobilization, diversity, equity, and inclusion in gaming, and the intersection of gaming technologies with educational and social initiatives. Additionally, the episode explores the evolution of storytelling through audio and the importance of making complex academic research accessible to a broader audience.Episode Links:Emma Vossen: WebsiteEmma Vossen: LinkedIn Games Institute Profile: Emma Vossen The Games Institute PodcastFirst Person Scholar PodcastPodcasting 2.0 Apps That Support Podcasting 2.0 Features: Podcasting 2.0 AppsConnect with UsShare Feedback & Ask Questions: hello@continuingstudiespodcast.comLearn More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: https://www.linkedin.com/groups/14115712/Connect w/ Jen: LinkedIn or jpodcreations@gmail.com Connect w/ Neil: LinkedIn or neil@podiumpodcastco.comTwitter: @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00:00) IntroductionNeil and Jen introduce guest Dr. Emma Vossen, producer of the Game Institute podcast.(00:02:15) Knowledge Mobilization RoleDr. Emma Vossen introduces herself and her role at the Games Institute, University of Waterloo.(00:03:00) The Games InstituteThe foundation, purpose, and interdisciplinary nature of the Games Institute.(00:04:50) The Games Institute PodcastHistory of the Games Institute podcast, and its role in knowledge mobilization and research communication.(00:07:02) Audience and Impact The target audience for the GI podcast and its relevance to both academics and the public.(00:07:49) Diversity, Equity, and Inclusion in GamingThe representation of diversity in games and the research conducted at the Games Institute on this topic.(00:10:19) The Digital Oral Histories of Reconciliation ProjectDOHR, a VR project aimed at educating students using digital oral histories.(00:13:25) Podcastings Unique Role in AcademiaTranslating academic research into accessible formats for broader audiences through podcasts.(00:20:40) Podcasting 2.0: Person TagAn overview of the Person Tag, allowing podcasts to recognize contributors and enhance discoverability.(00:26:15) First Experiences with Games First gaming experiences, highlighting the personal connection to gaming culture.(00:27:36) First Person Scholar PodcastThe First Person Scholar podcast, focusing on panel discussions and specific gaming topics.(00:30:51) Knowledge Mobilization and Research Communication How podcasting serves as an effective medium for knowledge mobilization in academia.(00:35:52) Conclusion (00:00) - Introduction (02:15) - Knowledge Mobilization Role (03:00) - The Games Institute (04:50) - The Games Institute Podcast (07:02) - Audience and Impact (07:49) - Diversity, Equity, and Inclusion in Gaming (10:19) - The Digital Oral Histories of Reconciliation Project (13:25) - Podcastings Unique Role in Academia (20:40) - Podcasting 2.0: Person Tag (26:15) - First Experiences with Games (27:36) - First Person Scholar Podcast (30:51) - Knowledge Mobilization and Research Communication (35:52) - Conclusion
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    40 mins
Marketing Economics
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