• Cultural Intelligence and Its Role in Shaping Product Strategy

  • Dec 12 2024
  • Length: 50 mins
  • Podcast

Cultural Intelligence and Its Role in Shaping Product Strategy

Listen for free

View show details

  • Summary

  • On this episode, Dr. Chui Chui Tan dives into the critical importance of culturalization in product management. She explains that culturalization involves deep adaptation to local cultural nuances, behaviors, and mentalities, requiring continuous adjustment.

    Dr. Tan outlines three levels of culturalization and emphasizes the need for strategic research to uncover unmet needs and cultural sensitivities, rather than just tactical questions.

    She also highlights the importance of immersing in local markets, avoiding stereotypes, and using a balanced approach to gather insights. She advises starting with small steps and leveraging existing data to build a foundation for successful culturalization.
    Show More Show Less
Show More Show Less

What listeners say about Cultural Intelligence and Its Role in Shaping Product Strategy

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available