In episode 32 of Retail Checks and Balances, Kevin Spencer dives into the importance of customer appreciation events in the retail and hospitality industry. From open houses to exclusive product launches, Kevin explores various ways businesses can show gratitude to their clients and strengthen relationships.

Tune in to discover why customer appreciation events are crucial for building loyalty and engagement, as well as practical tips for planning and executing successful events.

TIMESTAMPS

00:00:53 - Importance of Customer Appreciation Events

00:01:14 - Types of Customer Appreciation Events
00:02:08 - Strategic Importance of Customer Appreciation
00:02:51 - Planning the Event
00:03:02 - Knowing Your Audience
00:03:12 - Setting a Budget
00:03:24 - Choosing the Right Venue
00:03:46 - Sending Invites Early
00:04:32 - Engaging with Guests
00:04:43 - Creating Memorable Moments
00:05:25 - Recognition Awards
00:05:36 - Marketing the Event
00:05:58 - Ending with a Bang
00:06:41 - Conclusion and Final Thoughts

QUOTES

• "Happy customers are more likely to become repeat customers, and customer retention is great for your brand."
• “Giving customers plenty of notice to plan their attendance can make a difference in the turnout itself. Provide value, offer something value, whether it's a free product, exclusive information or memorable experience when it comes to giving gifts or keep customers excited and engaged.”
• "Whatever you think is great to make your event stand out and powerful and show customers your care. And they would see that you were investing time and effort into these events and building stronger relationships, foster loyalty, and create memorable experiences that keep customers coming back."

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/