• Daragh Murphy: Unicorn CEO Reveals Enterprise Sales Playbook

  • Mar 12 2025
  • Length: 1 hr and 3 mins
  • Podcast

Daragh Murphy: Unicorn CEO Reveals Enterprise Sales Playbook

  • Summary

  • In this episode, we sit down with Daragh Murphy, co-founder of Imprint, a leading fintech company in the co-branded credit card space. Daragh shares his journey from being an Irish immigrant to achieving $100 million in revenue in just fouryears. We delve into his background in law and management consulting, discussing how these experiences have shaped his approach to negotiation and entrepreneurship. Dara reveals insights into the challenges of enterprise sales, the importance of building trust, managing internal frictions, and the nuances of fundraising. Whether you're an aspiring entrepreneur or a seasoned business leader, Daragh's stories and strategies will provide valuable lessons on navigating the complex landscape of startups and scaling a successfulenterprise.


    Daragh Recommends: https://www.amazon.com/Who-Michael-Ovitz/dp/1591845548

    00:55 Daragh Murphy's Background and Journey to the US

    02:18 Transition from Law to Entrepreneurship

    08:11 Founding Imprint During the Pandemic

    12:32 Imprint's Business Model and Success

    14:15 Challenges and Strategies in Enterprise Sales

    30:53 Maintaining Momentum in Long Sales Cycles

    31:47 Addressing Gender Dynamics in Sales

    32:44 Handling Client Concerns and Building Trust

    33:35 Strategies for Selling to Large Enterprises

    37:39 Internal Operations and Reducing Friction

    41:02 Hiring and Values Alignment

    46:10 Persuading Senior Talent to Join a Startup

    51:25 Dealing with Employee Compensation and Retention

    54:21 Fundraising and Negotiating with Investors

    60:00 Quickfire Questions and FinalThoughts

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