• Defining “Design”: Discovering the Underlying Human Problem

  • Jan 23 2023
  • Length: 26 mins
  • Podcast

Defining “Design”: Discovering the Underlying Human Problem

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  • Summary

  • Visual Logic partners, Andy Van Fleet and Kurt Vander Wiel recount the origin story of their working relationship over 20 years ago, and share how design is a method that goes beyond just visuals to uncover the underlying human problems in your business. Andy and Kurt speak to What is Design? And Why is Design Thinking so crucial to solving problems?

    User Experience (UX)–and all other adjacent Experience disciplines (i.e., CX, EX, OrgX)–help solve complex business problems. Join us at the intersection of design thinking and business strategy.

    To learn more about Visual Logic’s Humans First approach, visit vlgux.com.

    Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

    Getting to simple is hard. We’ll help you build & launch with confidence.

    For more Humans First, visit: www.visuallogicux.com/podcast
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