Discourse Digital

By: JD Berkowitz
  • Summary

  • At Discourse Digital I bring your tech news, opinions, events and much more. Follow me to keep up with the the latest in the world of digital development! ✔ eCommerce ✔ Full Stack Development ✔ AI Model Development and Training ✔ AI & ML Service Integrations ✔ Native App Development ✔ Web Application Development ✔ Business Intelligence ✔ Digital Marketing ✔ Business Application Work & Personal Passions 💚 Graphic Design - Logo, Branding, Marketing 💚 Commercial Photography 💚 Commercial Videography
    JD Berkowitz
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Episodes
  • A.I. For Old People: A Simple Explanation of Artificial Intelligence for Non-Technical People
    May 20 2023

    Dive into the dynamic realm of Artificial Intelligence (AI) with us in this eye-opening episode! We demystify AI for an older generation and our non-technical listeners, starting with an exploration of what Ai is and ChatGPT, a hot topic conversational AI. Understand the power of algorithms and math that drive these AI systems, mimicking the intricate network of human brain neurons. We reveal how AI learns, adjusting its decisions and refining performance over time, much like a learner improving at riding a bike. Beyond just chatbots, discover AI's diverse applications, from self-driving cars to weather prediction. This episode is for anyone curious about the technologies rapidly reshaping our lives. Jump in and get a grasp on the exciting world of AI!

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    4 mins
  • Tech News: New LinkedIn Features for Creators
    Apr 8 2022

    LinkedIn's creator mode has been updated with new tools and functionalities. Creator mode is a LinkedIn profile setting that allows users to grow their reach, establish engaged audiences, and create impact on the platform.

    LinkedIn has implemented the following new tools in order to provide members with more resources to start meaningful discussions and make an impact.

    The Creator Analytics upgrade allows users to track the performance and growth of their content, helping them to improve their content strategy and audience engagement. Creators can now track the performance of their content over time and get totals for metrics such as impressions and engagements.

    It also provides demographic data, downloadable analytics, and weekly impression tracking, all of which can be accessed straight from your user profile.

    The Subscribe to Notifications feature allows you to opt-in to receive notifications when new content is published. Anyone who has subscribed to a creator's work will be notified whenever a new post is published.

    Recently, creator mode added the ability to publish newsletters, resulting in a 625 percent rise in the number of newsletters on the platform and an 89 percent increase in global subscribers.

    To expand the reach of these publications, LinkedIn now allows creators to showcase their newsletter in the featured part of their profiles, making it easier for readers to find and subscribe to the most recent edition.

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    4 mins
  • Tech News: Google Shopping Trusted Store Badge Now Available to Free Shopping Ads
    Apr 8 2022

    The coveted Google Trusted Store logo is now available for free listings on Google Shopping.

    A new tool dubbed the Shopping Experience Scorecard has been announced by Google for Google Merchant Center retailers. If these merchants produce an "excellent customer experience," Google will reward them with "a boost in rankings," "a badge," and "other benefits that will help consumers find your business" in the Google Shopping tab of Google Search.

    A seller must commit to fulfilling Google's highest standards in areas such as shipping and returns processing in order to obtain this badge as well as implement the Google Shopping Customer Reviews.

    The main features of a trusted Store Badge are:

    • A badge on your listings that improves user trust in buying from you
    • Prominence in placements on the Shopping tab

    Google Trusted Stores, like Google Customer Ratings, allows retailers to gather Seller Ratings feedback. Qualified merchants could then display the Trusted Stores emblem on their websites and provide clients with up to $1,000 in Google-backed purchase protection.

    The following are some of the criteria for implementing the scorecard:

    • Your terms of service, privacy policy, and refund and shipping policies are all simply accessible and open.
    • When submitting financial and customer information, you provide site security via https:// pages.
    • Only about 10% of orders are back-ordered or pre-ordered.
    • Less than 2.5 percent of your orders are canceled.
    • 90% of orders are delivered on time, and at least 50% of them can be tracked.
    • Within two working days, 99 percent of customer support inquiries receive a response.

    When you finish setting up Google Customer Reviews, your customers will be able to see that you have completed the initial step and are ready to accept real reviews in order to achieve long-term success.

    Overall, keep in mind that, despite the name change, Google still refers to a portion of this program as Google Trusted Stores; but, due to the major structure, we'll now refer to this service as Google Customer Reviews more frequently.

    For almost a decade, the coveted Google Trusted Store Badge has been available. In fact, over 67 percent of consumers used Google ratings, price comparison, and reviews to assist them make a purchase during holiday season, according to Google.

    In every industry, but especially in ecommerce, a positive client experience is critical. That's why Google announced that the Trusted Store logo will now be available for free shopping listings.

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    7 mins

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