Do Your Lead Sources Provide An Apples-to-Apples Comparison?
Jan 9 2025
Length: 4 mins
Podcast

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Do Your Lead Sources Provide An Apples-to-Apples Comparison?

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Summary
Many companies struggle to find a sustainable source tracking and attribution model due to a mix of legacy issues and complex end-to-end challenges. But the tools and attribution models alone can’t save us from bad data and inconsistent source hierarchy foundations. It’s time to think more critically about how we organize and construct our source labels so we can build upon a strong base to innovate.

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