• Don’t build for what customers want, but what they need

  • Jun 3 2024
  • Length: 28 mins
  • Podcast

Don’t build for what customers want, but what they need

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  • Summary

  • Emily Sheen has spent the last 5 and a half years living in Singapore and is a Venture Principal at Rainmaking APAC, which is part of Bain & Company.

    She builds businesses in partnership with corporate companies, secures seed funding, and places the right founders into the businesses to help them scale. In this episode, Emily shares examples of the kind of projects she's been working on, how insights fit into the mix, and how their approach differs from more traditional market research projects.


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