In episode 635, Prerna Malik teaches us how to create a welcome sequence to share content from our blog as well as sell digital products, like courses and ebooks, without being salesy or icky.

Co-founder of Content Bistro and a Copyhackers-certified, conversion copywriter, Prerna is the sales strategist and copywriter behind multiple million-dollar launches and 6-figure evergreen sales funnels in niches as diverse as astrology and homesteading! She has written for iconic brands such as Pat Flynn, Amy Porterfield, Copyhackers, Vanessa Lau, Handle the Heat, School of Traditional Skills, and 1000s of others! She is also the creator of the strategy-focused sales copywriting program — Ready-to-Sell. Prerna and her co-founder-slash-husband, Mayank have built an intentionally profitable business while living in India and raising their daughter, Manini.

In this episode, you’ll learn about how to sell in a way that you would want to be sold to, Prerna’s 6C framework for an effective welcome sequence, and why you should not use generic email templates.

Key points discussed include:

Avoid using generic, plug-and-play templates for your welcome sequence: Your welcome sequence should be personalized and reflective of your brand and connection with your audience.

A welcome sequence is not just one email: It should be a series of emails that guide your new subscribers through getting to know you and your offerings.

Connection-based welcome sequences work best for food bloggers: Lead with building a personal connection before asking for a sale.

Sell in a way you'd want to be sold to: Avoid tactics that make you or your audience feel icky, like fake promises or guilt-tripping.

Use the "6C" framework: Celebrate the sign-up, Connect with your audience, Cultivate community, Convert with a sales pitch, Connect again with social proof, and Close by preparing them for your regular emails.

Space out your welcome emails: Send them one day apart to improve deliverability and engagement.

Include a story, specific details, and your expertise ("3S") in each email: This makes the content more engaging and valuable.

Vary your offers in the email signature/footer: This allows you to show relevant products to different segments of your audience.

Pay close attention to your subject lines and preview text: These are crucial for getting your emails opened.

Remember that "selling is serving": Your products and offerings are valuable, so don't be afraid to promote them to your audience.

Connect with Prerna Malik

Website | Instagram

In this episode, we're diving into why setting goals is key to creating the life we’ve always dreamed of—and how you can start today by planning for an amazing new year ahead.

As an entrepreneur, I’ve seen just how life-changing goal setting and planning can be. Taking the time to figure out my “why,” look back on what worked (and what didn’t), and map out a solid plan for the year has helped me crush 90% of my big goals. In this episode, I’m breaking down the five steps that keep me focused, motivated, and moving toward making my dreams happen.

Action Plan:

1 - Define your “why": Understand your deeper motivation for being an entrepreneur and keep this at the forefront.

2 - Reflect on the previous year: Review what worked and what didn't work to inform your goals and plans for the new year.

3 - Set clear goals, focuses, and projects for the coming year: Envision your ideal future and set specific, actionable goals to work towards.

4 - Identify upgrades to make: Make a list of small, daily improvements that can lead to significant changes over time.

5 - Create a detailed plan: Develop a 1-year plan, quarterly plans, and weekly action steps to stay on track and achieve your goals.

Got a question or feedback? Get in touch with Megan!

Website | Instagram

In episode 633, Megan chats to Joe Rodichok about achieving website success in 2025, covering practical strategies for making GA4 analytics more accessible, enhancing technical SEO, and boosting site performance.

Joe is the Co-Founder of Phynite Solutions with over 20 years in tech, including 15 years professionally in roles from engineer to Chief Technology Officer at start-ups and later with FAANG companies, solving complex challenges. I’m passionate about helping small business owners grow their websites through clear, straightforward support—something that’s personal to me as the son of two small business owners. My goal is simple: to help you succeed with no BS, just honest solutions.

In this episode, you’ll learn about understanding GA4, how to simplify it with the tool Phynite Analytics, while also exploring strategies for monitoring core web vitals to enhance SEO and the impact of AI content scrapers.

Key points discussed include:

- Understand GA4's focus on ad spenders: Google's restructuring of Google Analytics is aimed at generating revenue from ad-spending customers, which impacts the data and functionality available to free users.

- Leverage Phynite Analytics for simplified data access: Phynite Analytics curates your Google Analytics data in a user-friendly way, providing easy access to the metrics and insights that matter most to food bloggers.

- Integrate Pinterest analytics for a holistic view: Phynite Analytics integrates with Pinterest's API to provide insights into your Pinterest performance, helping you optimize your content for that platform.

- Monitor core web vitals to improve SEO: Staying on top of your website's core web vitals is crucial for maintaining good search engine rankings, and tools like Google Search Console can help you identify and address any issues.

- Understand the impact of AI content scrapers: Be aware of the potential threat of AI-powered bots that may be scraping your content, and use tools like Cloudflare to manage and protect your site.

- Optimize site speed with properly sized images: Ensuring your images are properly sized can have a significant impact on your website's performance and core web vital scores.

- Take control of your online presence: Don't blindly follow advice or accept the status quo; instead, question and understand the strategies and tools you use to grow your food blog.

- Diversify your traffic sources: Relying solely on Google for traffic can be risky, so explore and invest in other platforms, such as Pinterest, to build a more resilient and sustainable online presence.

- Persevere through challenges: Even the most successful food bloggers face ups and downs, but with determination and a willingness to adapt, you can overcome obstacles and see your hard work pay off.

Connect with Joe Rodichok

Website | Instagram